The 2025 Halloween season is upon us.
As Halloween Day approaches store owners are navigating price increases caused by tariffs.
Halloween spending is expected to reach a record $13.1 billion this year, according to the National Retail Federation’s annual survey.
The sum is up from $11.6 billion in 2024.
“Even with concerns about price increases due to tariffs, Halloween continues to resonate with consumers of all ages,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said.
79% of Halloween shoppers anticipate prices will be higher this year specifically because of tariffs, according to the National Retail Federation’s annual survey.
Gypsy Treasure in Grossmont Center Mall in La Mesa is striving to meet their customers’ needs without having to raise prices.
“Most of the companies we order from are U.S. based. We didn’t get hit too hard. There are maybe one or two companies that we didn’t really order from for a little bit until the tariffs were lifted,” said Joelle Martenson who is co-owner of Gypsy Treasure.
Despite the economic pressures the owners of Gypsy Treasure said business is doing well.
“It’s rough out there for everyone. Prices are going up everywhere with everything, but we are doing good. We are doing okay here. Every single year it gets busier and busier and busier,” Martenson said.