The iGaming world doesn’t stand still – and neither does Soft2Bet. The company has officially expanded to Romania, and this move isn’t just another step on the map. It’s a statement: that gaming can be smarter, more personal, and genuinely responsible.
As Soft2Bet expands to Romania, it brings with it something special – the belief that technology can understand people, not just numbers. And that when you design with psychology and empathy in mind, you get more than engagement – you get trust.
From an Ambitious Idea to a Global Player
Soft2Bet’s story began back in 2016, when Uri Poliavich founded the company with a bold vision – to shake up the iGaming world. Fast-forward to today, and that vision has become a thriving global operation headquartered in Malta, with over 100 employees and licenses in 11 regulated markets.
From Denmark and Sweden to Ontario and now Romania, Soft2Bet has built a reputation for innovation and integrity. Its brands – Betinia, Campobet, Quickcasino, Tooniebet, and Don.ro – each have their own identity, tailored to the local culture and players. That’s what makes Soft2Bet stand out: it doesn’t copy and paste; it listens, adapts, and builds experiences that fit real people.
MEGA: A Game-Changer in Gamification
Ask anyone at Soft2Bet what drives them, and you’ll hear one word over and over – MEGA. Short for Motivational Engineering Gaming Application, MEGA is their proudest innovation and the engine behind a new kind of player experience.
Launched in 2023, MEGA isn’t just about points and prizes. It’s about motivation. It’s about using data, psychology, and storytelling to make every game session feel unique. The platform studies how players interact, what excites them, and how to keep the experience meaningful – not just addictive.
And the results speak volumes:
4× longer play time
65% growth in revenue
50% higher deposits
45% rise in player value
It’s clear that MEGA isn’t just another tool – it’s a rethink of how digital entertainment can connect with people on a deeper level.
Romania isn’t new to online gaming, but it’s becoming one of Europe’s most forward-looking markets. With strong regulations and a growing player community, it’s the perfect environment for a company like Soft2Bet – one that takes compliance and innovation equally seriously.
The company’s new Romanian brand, Don.ro, reflects that balance beautifully. Built for local players, it combines Soft2Bet’s advanced tech with a familiar, welcoming tone – something that feels native, not imported.
Holding 19 licenses across 11 markets, Soft2Bet’s expansion into Romania shows more than growth. It’s proof that sustainable gaming – done right – can scale.
Soft2Bet Invest: Helping Others Dream Big
One thing that often gets overlooked about Soft2Bet is how much it gives back to the industry. In July 2024, the company launched Soft2Bet Invest, a €50 million fund to support startups and creators in the gaming space.
The goal isn’t just to invest money – it’s to mentor, guide, and help new ideas take shape. That spirit of collaboration didn’t go unnoticed: the initiative earned Soft2Bet the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe.
As one team member put it, “We’ve learned so much from building Soft2Bet – now it’s our turn to help others do the same.”
Responsible Gaming: Not Just a Policy, But a Promise
In an industry that moves fast, responsibility can’t be an afterthought – and for Soft2Bet, it isn’t. The company has built its platforms with AI-based safety tools, fraud protection systems, and data-driven compliance checks to keep players safe.
But what really makes Soft2Bet different is its approach. It doesn’t treat responsible gaming as a box to tick; it treats it as part of the player experience. From the way games are designed to how bonuses are offered, everything is built around balance and transparency.
Soft2Bet’s expansion into Romania isn’t just another headline – it’s the next step in a bigger story. A story about a company that believes gaming can be intelligent, ethical, and genuinely fun.
The combination of science, creativity, and human understanding is what drives Soft2Bet forward. And if its track record is any indication, this is only the beginning.