사진 확대 BTS. Photo by BigHit Music
BTS (Bangtan Boys) has claimed the top spot in the boy group brand reputation rankings.
According to the Korea Institute of Corporate Reputation, the analysis of big data for boy group brand reputation in October 2025 showed BTS in first place, followed by Seventeen in second and Stray Kids in third.
The Korea Institute of Corporate Reputation measured a total of 64,775,848 pieces of boy group brand big data from September 11 to October 11, 2025. Through consumer behavior analysis, they calculated participation, media, communication, and community indices for each group. Compared to the 64,448,201 pieces of brand big data from September, this represents a 0.51% increase.
The brand reputation index is an indicator created through big data analysis, revealing that consumers’ online habits significantly influence brand consumption. The boy group brand reputation analysis measures positive and negative evaluations, media interest, consumer attention, and communication volume. Recommendation data from consumers is also included as a weighted factor.
BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), which ranked first in the boy group brand reputation index, recorded a participation index of 121,588, media index of 1,400,561, communication index of 3,341,969, and community index of 2,799,063, resulting in a total brand reputation index of 7,663,180. This marks a 14.14% decrease compared to the September index of 8,924,807.
In second place, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino) recorded a participation index of 126,588, media index of 963,095, communication index of 1,915,975, and community index of 2,494,424, resulting in a brand reputation index of 5,500,082. This is a 10.68% increase from September’s index of 4,969,494.
In third place, Stray Kids (Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, I.N) recorded a participation index of 123,095, media index of 885,254, communication index of 859,747, and community index of 1,616,848, resulting in a brand reputation index of 3,484,943. This is a 4.72% increase from September’s index of 3,327,973.
In fourth place, Big Bang (G-Dragon, Taeyang, Daesung) recorded a participation index of 34,503, media index of 452,566, communication index of 803,016, and community index of 1,213,033, resulting in a brand reputation index of 2,503,119. This marks a 0.91% decrease compared to September’s index of 2,526,088.
In fifth place, Exo (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, Lay) recorded a participation index of 50,532, media index of 628,560, communication index of 928,124, and community index of 851,922, resulting in a brand reputation index of 2,459,139. This is a 14.74% increase from September’s index of 2,143,257.
Koo Chang-hwan, director of the Korea Institute of Corporate Reputation, stated, “According to the big data analysis for boy group brand reputation in October 2025, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) ranked first. The boy group brand category saw a 0.51% increase in big data compared to September. Detailed analysis shows a 24.03% rise in brand consumption, a 3.88% decrease in brand issues, a 4.41% increase in brand communication, and a 1.33% decrease in brand diffusion.”
He continued, “For BTS, which ranked first in the October 2025 big data analysis, link analysis showed high associations with ‘record, donate, be selected.’ Keyword analysis highlighted ‘Spring Day, Spotify, birthday.’ The positive-to-negative ratio was 91.94% positive. Detailed analysis for BTS showed a 15.68% decrease in brand consumption, a 15.08% decrease in brand issues, a 0.32% decrease in brand communication, and a 25.93% decrease in brand diffusion.”
The top 30 boy group brand reputation rankings for October 2025 are as follows: BTS, Seventeen, Stray Kids, Big Bang, Exo, SHINee, The Boyz, BoyNextDoor, NCT, Cortis, AlphaDriveOne, Super Junior, Tours, ENHYPEN, Zerobaseone (ZB1), Infinite, Ateez, Monsta X, Riize, BtoB, Wanna One, Treasure, Astro, Verivery, Highlight, TVXQ (Tong Vfang Xien Qi), VIXX, ONF, Ahop, Even.
[Yang So-young, Star Today]