Published on
October 12, 2025
In a concerted effort to expand its tourism reach, Costa Rica has welcomed the growing interest from key international markets, including Canada, Brazil, Ecuador, Paraguay, and Colombia. These countries are playing a pivotal role in driving tourism growth through a combination of sustainable travel initiatives, increased air connectivity, and a focus on unique ecotourism experiences. As Costa Rica continues to strengthen its position as a leading ecotourism destination, enhanced flight links and targeted promotional strategies are facilitating greater access for travelers from these regions. By highlighting its rich biodiversity, cultural heritage, and commitment to sustainability, Costa Rica is attracting more visitors year-round, ensuring its competitive edge in the global tourism market.
Costa Rica’s tourism sector continues to thrive through a series of strategic initiatives that highlight the country’s diverse offerings. A recent collaboration between the Proimagen Costa Rica group and the Costa Rican Tourism Institute (ICT) brought together travel professionals from South America on familiarization (Fam) trips. These trips allowed industry representatives from Brazil, Ecuador, Paraguay, and Colombia to explore both iconic and emerging destinations in Costa Rica, with an emphasis on experiencing the country’s authentic natural beauty and culture.
The Fam trips are designed to give travel agents and tour operators a closer look at the diverse attractions that Costa Rica has to offer. The visitors had the opportunity to experience the well-established destinations of La Fortuna and Manuel Antonio, as well as newer, less-visited regions like Los Santos, Osa, and Caño Negro. These regions provide a glimpse into Costa Rica’s rich biodiversity and commitment to sustainable tourism. The experience included whale watching, exploring dense rainforests, and interacting with local rural communities, all while promoting Costa Rica’s vision of ecotourism and responsible travel.
The initiative underscores Costa Rica’s ongoing efforts to diversify its tourism offerings and attract year-round visitors. While the country is renowned for its popular tourist spots, these Fam trips help highlight the lesser-known gems that play a key role in spreading tourism across different regions, ultimately helping to de-seasonalize the industry. This effort ensures that Costa Rica remains a competitive destination throughout the entire year, rather than during just peak travel seasons.
Capitalizing on South American Markets
The rising interest from South American countries, particularly Brazil, Ecuador, Paraguay, and Colombia, is attributed to a combination of factors, including increased air connectivity and strategic marketing efforts by Costa Rica’s tourism authorities. South American tourists are becoming an increasingly important demographic, seeking experiences that align with Costa Rica’s focus on ecotourism, adventure, and culture. By showcasing less commercialized destinations, Costa Rica can further appeal to travelers from these regions looking for authentic, off-the-beaten-path experiences.
Through these trips, the Proimagen Costa Rica group and ICT aim to solidify Costa Rica’s place as a premier destination in Latin America. The country’s reputation for environmental conservation and sustainability is a major draw for tourists from these countries. By offering opportunities to engage with local communities, Costa Rica hopes to inspire travelers to return with an enhanced understanding of the country’s commitment to preserving its rich natural and cultural heritage.
Canada: A Key Contributor to Costa Rica’s Tourism Growth
Canada remains one of Costa Rica’s most significant international markets. In fact, Canadian tourists are projected to make up nearly 9.5% of Costa Rica’s total arrivals in 2024, making it the second-largest source of visitors after the United States. The growth of Canadian tourism to Costa Rica reflects the increasing appeal of the country to travelers looking for a diverse and rich vacation experience. In addition, the strong air links between Canada and Costa Rica have facilitated more frequent visits from Canadians seeking both adventure and relaxation.
In terms of economic impact, the Canadian market is crucial. According to ICT studies, Canadian visitors spend an average of US$202.87 per day in Costa Rica, totaling about US$3,022 per trip. With an average stay of nearly 15 days, Canadian tourists contribute significantly to the country’s tourism revenue. This economic impact is particularly noteworthy, given that Canadian visitors often seek a combination of nature-based activities, cultural experiences, and luxury relaxation.
What Draws Canadians to Costa Rica?
Canadian tourists are attracted to Costa Rica for its wide range of activities that cater to various interests. The country’s rich biodiversity is a primary draw, with Canadians eager to explore national parks, observe wildlife, and visit volcanoes. Other popular activities include snorkeling, kayaking, rafting, and hiking through tropical forests. Costa Rica’s extensive beach offerings also attract visitors looking to relax or engage in water sports like surfing. Additionally, wellness tourism is on the rise, with many Canadians visiting the country’s hot springs and spas.
Furthermore, Canadians are keen on exploring the cultural aspects of Costa Rica. The country’s vibrant local communities, its cuisine, and the opportunity to experience rural life are key attractions. This immersive travel experience allows visitors to connect with the country on a deeper level, fostering long-term affection for Costa Rica as a destination.
A notable aspect of Costa Rica’s tourism strategy is its ability to maintain a balance between popular, well-established attractions and off-the-beaten-path locations. With nearly 70% of Canadian travelers recognizing Costa Rica as a destination with unparalleled biodiversity and diverse experiences, the country is uniquely positioned to continue attracting visitors from across the globe.
Canada, Brazil, Ecuador, Paraguay, and Colombia are playing a key role in expanding Costa Rica’s tourism reach through sustainable travel, increased air connectivity, and unique ecotourism experiences, helping the country attract year-round visitors.
As Costa Rica’s tourism sector continues to expand, its strategy to diversify offerings, enhance air connectivity, and promote sustainable travel practices is proving successful. Whether through established tourist hotspots or emerging regions, the country’s ability to cater to a variety of traveler interests ensures it will remain a top destination for international tourists. Costa Rica’s commitment to sustainability, ecotourism, and cultural engagement will play a pivotal role in maintaining its competitive edge, ensuring that it remains a preferred choice for travelers from both North and South America for years to come.