Published on
October 16, 2025
US, Canada, Mexico, Australia, UK, Japan, Italy, France, and Vietnam are capturing the attention of travelers worldwide as the fastest-rising destinations for 2026. These countries are gaining popularity because they offer exactly what modern travelers are seeking: scenic landscapes, authentic local culture, wellness retreats, and exceptional culinary experiences. From the alpine vistas of Montana in the US and the serene coastal towns of Canada, to the vibrant colonial streets of Mexico and Tasmania’s creative hubs in Australia, visitors are drawn to immersive, meaningful escapes. Japan’s tropical islands, Italy’s Mediterranean treasures, France’s gourmet Alpine regions, the UK’s storybook countryside, and Vietnam’s lush tropical islands combine natural beauty with unique cultural experiences, providing travelers with opportunities to explore, relax, and indulge in local traditions. These destinations reflect a growing global desire for journeys that are both memorable and restorative, far from crowded city centers.
he global travel landscape for 2026 is shifting, with travelers increasingly prioritizing destinations that combine natural beauty, cultural depth, and opportunities for sustainable tourism. Leading this change is Big Sky, Montana, which has surged ahead of typical city favorites like Paris and Rome. According to Expedia Group’s latest Unpack ’26: The Trends in Travel report, searches for Big Sky have jumped 92% year over year, marking it as the fastest-growing destination worldwide.
Nestled near Yellowstone National Park, Big Sky offers expansive mountain vistas, boutique accommodations, and year-round activities for adventure seekers and nature enthusiasts alike. Winter months bring world-class skiing, while summer invites hiking, fishing, wildlife spotting, and mountain biking. Its rise in popularity reflects a growing appetite for open-air experiences and peaceful escapes away from crowded urban centers.
The report highlights nine additional destinations gaining momentum for 2026, chosen for their blend of cultural richness, natural scenery, and sustainable tourism practices. These locations have been evaluated through Expedia’s Smart Travel Health Check program, which recognizes destinations that balance visitor demand with environmental preservation and cultural respect.
1 Big Sky Montana, U.S. (+92%)
Big Sky serves as a gateway to Yellowstone National Park, offering alpine vistas, boutique lodges, and adventure-packed experiences year-round. Skiing, hiking, wildlife viewing, and mountain biking make it an ideal destination for travelers seeking a combination of excitement and tranquility.
2 Okinawa, Japan (+71%)
Okinawa attracts travelers with its pristine beaches, coral reefs, and long-lived communities. Its slow pace, focus on wellness, and rich cultural traditions provide a relaxing, tropical escape with opportunities for authentic local experiences.
3 Sardinia, Italy (+63%)
Sardinia’s turquoise coves, charming coastal villages, and Mediterranean beaches make it a sought-after island destination. Travelers enjoy its relaxed lifestyle, scenic beauty, and authentic Italian culture, perfect for sun-soaked exploration.
4 Phu Quoc, Vietnam (+53%)
Phu Quoc is a lush island offering white sandy beaches, vibrant night markets, and eco-conscious resorts. Its natural landscapes and affordability make it an increasingly popular choice for international travelers seeking both adventure and leisure.
5 Savoie, France (+51%)
Located at the edge of the French Alps, Savoie is a haven for food enthusiasts and outdoor adventurers. Visitors can savor artisanal cheese, wine, and gourmet cuisine while enjoying skiing, hiking, and alpine landscapes.
6 Ucluelet, Canada (+44%)
Ucluelet provides a quieter alternative to busier surf towns. Situated on Vancouver Island, it features stunning coastal trails, beaches, and a relaxed pace, appealing to travelers in search of tranquility and natural beauty.
7 Cotswolds, U.K. (+39%)
The Cotswolds embody quintessential English countryside charm. Rolling hills, historic stone cottages, and scenic walking paths make it ideal for travelers seeking storybook landscapes and cultural heritage.
8 Fort Walton Beach, Florida, U.S. (+45%)
Fort Walton Beach is a family-friendly Gulf Coast destination known for sugar-white sand beaches, calm waters, and recreational activities suitable for all ages, providing a perfect coastal getaway.
9 San Miguel de Allende, Mexico (+30%)
San Miguel de Allende offers vibrant arts, colonial architecture, and a flourishing culinary scene. It has become a top choice for travelers interested in cultural immersion and creative experiences.
10 Hobart, Australia (+25%)
Hobart blends urban creativity with natural beauty. Tasmania’s capital features modern art galleries, waterfront dining, and panoramic mountain views, making it a dynamic destination for both cultural exploration and outdoor activities.
Six destinations—Big Sky, Okinawa, Ucluelet, the Cotswolds, Savoie, and Hobart—hold Expedia’s Smart Travel Health Check seal, recognizing their efforts in managing visitor demand while preserving environmental and cultural integrity.
US, Canada, Mexico, Australia, UK, Japan, Italy, France, and Vietnam are emerging as the fastest-rising travel destinations for 2026, offering scenic landscapes, authentic culture, wellness retreats, and culinary experiences that modern travelers are seeking.
The 2026 travel trends highlight a global shift toward destinations that offer meaningful, sustainable, and memorable experiences. Travelers are increasingly seeking authentic encounters with nature and local culture, moving away from conventional city tourism toward journeys that are enriching, immersive, and responsible.
