Published on
October 18, 2025
In a groundbreaking move for European tourism, Discover Airlines, a leisure carrier under the Lufthansa Group, is set to enhance its long-haul and short-haul offerings with an ambitious fleet expansion. Starting in 2027, the airline will introduce four Airbus A350-900 aircraft, marking a new chapter for the company as it aims to provide an even more comfortable and efficient travel experience for tourists. The addition of these modern, fuel-efficient planes will not only boost Discover Airlines’ operational efficiency but also cater to the increasing demand for premium vacation travel, further strengthening Europe’s position as a top tourist destination.
This fleet expansion is a major boost to European tourism, particularly in the leisure sector. Discover Airlines, which already operates a well-established network of short- and medium-haul routes, is now positioning itself to become a stronger player in the long-haul travel market. The Airbus A350-900 aircraft, renowned for their fuel efficiency and extended range, will enable Discover Airlines to offer seamless connectivity between Europe and distant destinations across South America, Central America, Southern Africa, and Southeast Asia. These new routes will undoubtedly open up exciting opportunities for global tourists, further cementing Europe’s appeal as a versatile and accessible holiday destination.
The addition of the A350-900 is an important step forward for Discover Airlines, as it aligns with the airline’s goal of enhancing its fleet with cutting-edge technology while maintaining a strong focus on sustainability. The aircraft’s lower fuel consumption and reduced emissions make it an environmentally friendly choice, helping the airline meet the Lufthansa Group’s broader sustainability objectives. This eco-conscious approach is likely to resonate with increasingly environmentally aware travelers, who are prioritizing sustainable tourism options.
The Airbus A350-900 will provide passengers with a range of modern amenities, including quieter operations, better air quality, and improved humidity levels, all of which contribute to an overall more comfortable flying experience. These upgrades are expected to appeal to tourists looking for quality, comfort, and sustainability in their travel choices. The new aircraft will be primarily used on long-haul routes, which have seen a significant increase in demand over the past few years.
Moreover, Discover Airlines’ plans to upgrade its Airbus A330-300 fleet will further elevate the airline’s offerings. By 2026, the airline plans to introduce five new A330-300s, which will replace older A330-200 models. This fleet modernization will ensure that Discover Airlines continues to offer high-quality services and state-of-the-art facilities for travelers seeking premium leisure experiences. Enhanced seating, in-flight entertainment, and updated cabin designs will be introduced across all travel classes, providing travelers with more options and a higher level of comfort on their long-haul journeys.
With these developments, Discover Airlines is set to contribute significantly to tourism in Europe, particularly in leisure travel. The airline currently operates 16 Airbus A320 aircraft for short- and medium-haul flights, catering to popular vacation spots across Europe and North Africa. The addition of two new A320s by 2026 will increase the airline’s fleet to 20, strengthening its position in the leisure travel market. These new aircraft will enhance the airline’s ability to serve key holiday destinations, increasing connectivity between European hubs and popular vacation regions.
The fleet expansion aligns with Discover Airlines’ broader strategy to meet the growing demand for high-quality vacation travel. Bernd Bauer, CEO of Discover Airlines, emphasized that the introduction of the A350-900 will allow the airline to provide passengers with even more comfort and attractive travel options. As the demand for international travel continues to rise, these enhancements will play a key role in increasing the airline’s market share and expanding its reach.
Furthermore, the introduction of the A350-900 aircraft and the upgrades to the A330 fleet will bolster Discover Airlines’ competitive edge in the growing market for premium leisure travel. These additions will allow the airline to offer tourists a more comfortable and efficient experience, whether they are traveling to popular European destinations or venturing further afield to more exotic locations. With these new fleet additions, Discover Airlines is clearly positioning itself as a leader in the competitive European tourism market.
The upcoming fleet expansion by Discover Airlines signals a new era for tourism in Europe. With the addition of the Airbus A350-900 and the modernized A330 fleet, Discover Airlines is poised to deliver enhanced passenger experiences, increased efficiency, and a stronger commitment to sustainability. As the airline expands its long-haul and short-haul offerings, Europe will remain a top destination for tourists seeking quality, comfort, and environmentally conscious travel options.
