November the 10th, 2025 – An excellent post-season for Kvarner tourism has resulted in encouragement for the northern Adriatic region.

As Sinisa Malus/Poslovni Dnevnik writes, during the month of October, Kvarner recorded an impressive 150,000 arrivals and 556,000 overnight stays, which represents an increase of 5% in overnight stays and two percent in arrivals compared to October 2024. The data confirms a very successful post-season for Kvarner tourism clearly indicates a positive trend in the development of year-round tourism, one of the key goals of this northern Adriatic region.

Hotels in Kvarner achieved a 1% increase in arrivals, although they recorded a slight decrease in overnight stays (-1%), while five-star hotels showed some truly exceptional results. They recorded as many as 14% more arrivals and 9% more overnight stays compared to last year. Campsites also recorded excellent results. They achieved an increase of 12% in arrivals and 13% in overnight stays. Household/private accommodation facilities also achieved an increase of 1% in terms of arrivals, while overnight stays recorded a decrease of 2%.

great news for rijeka, opatija and the islands

The fact that the nearby island of Rab achieved 56% more arrivals and 45% more overnight stays is particularly noteworthy, while the island of Krk is also on a positive trend with a 10% increase in arrivals and 18% in overnight stays. The entire Rijeka Ring also recorded 8% more arrivals. Germany, Croatia’s most important market by far, achieved a 4% increase in arrivals. The neighbouring Slovenians achieved 19% more overnight stays, while other neighbours like the Hungarians realised 31% more overnight stays and the Italians 7% more overnight stays in October. Throughout October, the Croatian market as a whole achieved an encouraging 15% increase in overnight stays.

The results recorded over the first ten months of 2025 are also very positive, with more than three million arrivals recorded, which is 3% more than in the same period last year, and 17.9 million overnight stays, which is an increase of 1%. Hotels achieved 7% more arrivals and 6% more overnight stays, with 5-star hotels in particular leading the way with 11% more arrivals and 8% more overnight stays.

Campsites in the first ten months of 2025 were at the same level as last year, while household/private accommodation facilities recorded a1% increase in arrivals and a slight 1% decrease in overnight stays. The island of Rab recorded excellent results, with 7% more arrivals and 4% more overnight stays. The island of Krk recorded 3% more arrivals and 2% more overnight stays, while Gorski Kotar recorded 3% more arrivals and 1% more overnight stays. The Cres-Lošinj Islands recorded a 2% increase in arrivals, while overnight stays were at the same level as the first ten months of 2024. The gorgeous Opatija Riviera and the entire Rijeka Ring recorded a 2% increase in arrivals, but a 1% decrease in overnight stays, while the Crikvenica-Vinodol Riviera recorded a 1% increase in arrivals and an equal decrease in overnight stays.

a look at the market…

As for the market itself, Slovenia recorded a 2% increase in arrivals and a 3% increase in overnight stays. Italy recorded 2% more arrivals, while overnight stays were at the same level as last year. Austria recorded 4% more arrivals and 2% more overnight stays. Germany recorded a slight decline in arrivals and overnight stays of 2%. The domestic market achieved excellent results, with 10% more arrivals and 5% more overnight stays realised.

“The results for the post-season (specifically October) and the first ten months of 2025 confirm that Kvarner tourism is systematically attracting guests outside the main tourist season. That’s the key to our long-term goal – the development of year-round tourism across the area. The tourism products that we’ve been working intensively on, such as the regional food scene, active tourism, health tourism and other such things, have become strong motives for coming to Kvarner during the pre- and post-season. They successfullu attract visitors precisely during this period,” revealed the director of the Kvarner Tourist Board, Irena Peršić Živadinov.

the british are coming!

Last week was marked by optimistic announcements for tourism from the famous WTM fair in London. A memorandum of cooperation was signed with the Jet2 group, under which Jet2.com operates as the third largest airline in the UK. Jet2holidays, as one of the leading British tour operators offering package deals for the entire Mediterranean, is also involved. The agreement predicts very welcome growth in British tourist arrivals of as much as 45% over the next four years, which is one of the most important agreements to be cemented for Croatian tourism this autumn.

“According to research carried out by the British Association of Travel Agents, Croatia is in the TOP fifteen markets where Brits want to travel in 2026. These are all very promising signals for 2026, in which price competitiveness remains key for Croatia. It’s important that we now come up with package arrangements that offer a good price-quality ratio, and that’s why I’m calling on the entire tourism sector to be wise and careful when setting their prices,” warned Tourism Minister Tonči Glavina who has been repeating this same mantra for months now.

Tourists visiting Croatia from the UK are typically above-average consumers. While most other tourists, according to the latest available data, spend an average of 140 euros per day, the Brits spend an average of 232 euros per day when in Croatia.


 


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