Ströer positions “The Whale” as a true DooH landmark. Located in Germany’s busiest transportation hub, the screen will command attention from approximately 500,000 daily passersby – five times the traffic of Frankfurt Airport. This unparalleled visibility underscores Ströer’s ambition to combine urban prestige with unmatched audience reach.
Driving Growth Through Utilization and Innovation
According to Ströer, 80% of its revenue growth in DooH stems from improved fill rate of existing networks, with flagship installations like “The Whale” serving as catalysts for further expansion. These high-profile projects are designed not only to generate direct revenue but also to elevate the perceived value of the entire network.
Inspired by global icons such as London’s Piccadilly Lights, Ströer expects “The Whale” to transcend its physical footprint. Campaigns displayed on Germany’s largest screen are anticipated to spark viral engagement across social platforms, creating a hybrid impact that blends real-world presence with digital amplification—a compelling proposition for brands seeking maximum exposure.
Premium Positioning and High Expectations
Ströer forecasts that revenues from “The Whale” alone will surpass its total city-level DooH revenues nationwide. International benchmarks confirm that landmark screens deliver not only exceptional reach but also command premium pricing thanks to their exclusivity and media buzz.
With “The Whale,” Ströer is setting a new standard for digital outdoor advertising in Germany. The combination of scale, strategic location, and social media synergy positions this installation as a real landmark for DooH in Europe’s largest economy. Many European countries lack mega LED installations in downtown locations, as local building codes especially in historic parts of cities limit advertising faces.