Published on
November 12, 2025
Bulgaria’s tourism industry has shown impressive growth in 2024, with a notable 15.3% increase in revenue from tourist overnights in September. According to the National Statistical Institute (NSI), the total revenue from overnight stays reached 287.9 million levs (approximately $170.3 million/€147.2 million), marking a significant rise compared to the previous year. This surge underscores Bulgaria’s continued rise as a key destination for both domestic and international travelers.
Domestic and Foreign Tourists Contribute to Revenue Growth
In September, domestic tourists contributed 100.7 million levs to the total revenue, while foreign visitors generated 187.2 million levs. The increase in revenue indicates a thriving tourism sector, with both local and international visitors enjoying Bulgaria’s vast offerings. The country’s diverse landscapes, rich history, and cultural attractions make it an appealing destination for travelers from all corners of the globe.
More Tourists, More Nights: A Positive Trend for Bulgaria
The total number of overnights spent in Bulgaria in September reached 3.16 million, reflecting a 2.9% annual increase. Of these, 1.24 million nights were spent by Bulgarian residents, while foreign visitors accounted for 1.92 million overnights. This increase highlights Bulgaria’s growing appeal, particularly to international tourists. The country’s ability to attract visitors from diverse regions continues to fuel its travel and hospitality sectors.
A Surge in Visitors: Domestic and Foreign Tourists
In total, 971,400 tourists stayed in accommodation facilities across Bulgaria in September, marking a 5.2% rise from the previous year. Domestic tourism accounted for 500,100 visitors, a modest 1.7% increase, while the number of foreign visitors surged by 9.1%, reaching 471,300. This uptick in both domestic and international travelers reflects Bulgaria’s ability to cater to a wide range of tourists, from locals seeking a getaway to international visitors drawn by the country’s cultural and natural attractions.
What’s Driving Bulgaria’s Tourism Boom?
Several factors are contributing to the growth of Bulgaria’s tourism sector. The country’s rich cultural heritage, beautiful Black Sea coastline, and the famous ski resorts in Bansko and Borovets continue to attract tourists year-round. Additionally, Bulgaria’s affordability and the increasing availability of direct flights from major cities have made it an accessible destination for travelers seeking both adventure and relaxation.
Moreover, Bulgaria’s commitment to improving its tourism infrastructure and promoting its natural beauty has played a crucial role in this growth. From historical sites like Plovdiv and Sofia to picturesque villages nestled in the Rila and Pirin mountains, Bulgaria offers something for every type of traveler.
A Look at the Future of Bulgarian Tourism
As Bulgaria’s tourism industry continues to grow, the government and local businesses are focusing on sustainable tourism development. The increase in revenue from tourist overnights signals a bright future, with more investments being funneled into improving accommodation facilities and enhancing visitor experiences. Sustainable tourism practices, such as eco-friendly hotels and guided tours promoting Bulgaria’s natural beauty, are likely to shape the future of the country’s tourism sector.
Bulgaria’s ability to maintain this momentum will depend on its capacity to adapt to changing global travel trends and offer unique, personalized experiences to its visitors. Whether it’s the cultural richness of Sofia, the scenic beauty of the Black Sea coast, or the ski resorts offering world-class facilities, Bulgaria is setting itself up to be a top destination for travelers in 2025 and beyond.
Why Bulgaria Should Be on Your Travel List
For those looking to explore a European destination that blends history, nature, and modern conveniences, Bulgaria is a hidden gem. With its increasing appeal to tourists, Bulgaria offers a unique travel experience at a fraction of the cost of more well-known European countries. Whether you’re exploring the vibrant capital, Sofia, relaxing on the Black Sea coast, or venturing into the mountains, Bulgaria promises an unforgettable experience for all kinds of travelers.
As the country’s tourism revenue continues to grow, it’s clear that Bulgaria is on track to become one of the top travel destinations in Europe. The recent 15% increase in tourist overnights revenue serves as a testament to the country’s flourishing tourism industry, and visitors can expect even more exciting developments in the coming years.
Conclusion: Bulgaria’s Bright Future in Tourism
Bulgaria’s tourism revenue growth in September 2024 is just the beginning of what promises to be a bright future for the country’s travel industry. With a diverse array of attractions and an ever-growing number of visitors, Bulgaria has firmly established itself as a must-visit destination. Travelers looking for an authentic and affordable European experience should look no further than this vibrant country, which continues to evolve and impress both domestic and international tourists.
