Published on
November 12, 2025
Japan is preparing to increase its visa fees for international visitors starting in the 2026 fiscal year. This change is being introduced as part of the country’s strategy to manage an ongoing tourism boom and address concerns related to overtourism. The government’s approach is to find a balance between welcoming millions of tourists and maintaining the country’s cultural and environmental integrity.
The planned increase in visa fees is part of a broader set of measures designed to make Japan’s tourism more sustainable, ensuring long-term benefits while managing the current surge in visitor numbers.
Visa Fee Adjustment: Bringing Japan in Line with Global Standards
Currently, Japan charges JPY 3,000 (approximately USD 19.50) for a single-entry visa and JPY 6,000 (USD 39) for a multiple-entry visa, which are significantly lower than fees in many other countries. For comparison, the United States charges around USD 185, and the United Kingdom sets its visa fee at USD 167 for a similar visa.
The upcoming fee increase is intended to align Japan’s visa charges with international standards. The additional revenue generated from the fee hike will be used to fund initiatives aimed at alleviating the effects of overtourism, such as enhancing infrastructure, maintaining the country’s natural landscapes, and promoting responsible tourism practices.
The Tourism Boom: Opportunities and Challenges for Japan
Japan’s tourism industry has been growing at an unprecedented rate, with a record 37 million international visitors in 2024. In 2025, the number of visitors reached 31.65 million by September, representing a 17.7 percent increase from the previous year. This has positioned Japan as one of the fastest-growing destinations in the world.
While this growth has contributed positively to the economy, it has also led to significant challenges. Popular destinations like Kyoto, Mount Fuji, and Nara have experienced overcrowding, putting pressure on infrastructure, local communities, and the environment. The sheer volume of tourists is beginning to take a toll on the very attractions that make Japan such a desirable destination.
To address these concerns, Japan is focusing on managing tourism growth more effectively. The fee increase will serve as a tool to help mitigate the negative effects of overcrowding and ensure that tourism growth is sustainable.
Sustainable Tourism: A Core Component of Japan’s Strategy
Sustainability is at the heart of Japan’s new tourism policy. The government is committed to addressing the environmental and social impacts of high visitor numbers. The increased visa fees will directly support programs aimed at improving sustainability across the country’s tourism sector.
A key element of this strategy is the development of less-visited regions. By encouraging tourists to explore destinations outside the traditional hotspots, Japan hopes to spread the economic benefits of tourism more evenly across the country. This approach aims to alleviate the pressure on popular areas while boosting the economies of rural and less-visited locales.
Additionally, funds raised from the visa fee hike will go toward improving infrastructure at major tourist sites, maintaining cultural heritage sites, and implementing waste management and eco-friendly practices. These initiatives will help protect Japan’s cultural and natural assets from the long-term impacts of mass tourism.
Overcoming Overtourism: Shaping Japan’s Tourism Future
The issue of overtourism has become a growing concern in Japan, with some areas facing severe overcrowding. In response, the government is adopting a more comprehensive approach to tourism management. This includes not only increasing visa fees but also investing in technology to better manage visitor flows and reduce congestion at popular sites.
The government is also focusing on educating tourists about responsible travel behaviors. This includes promoting sustainable travel practices, encouraging visitors to respect local cultures and environments, and reducing their carbon footprint. By encouraging more responsible tourism, Japan hopes to maintain its appeal while protecting its environmental and cultural heritage.
The implementation of higher visa fees is part of a larger vision for Japan’s tourism future, one that prioritizes long-term sustainability over short-term growth. By investing in tourism infrastructure and sustainability initiatives, Japan is taking proactive steps to manage its tourism sector responsibly.
Domestic Travel: A New Focus for Japan
In addition to managing international tourism, Japan is also encouraging domestic travel. The government has been promoting local tourism, encouraging residents to explore destinations within Japan that may be less crowded but just as culturally and naturally rich.
This shift not only helps alleviate overcrowding but also supports local economies. It provides an opportunity for communities outside the major tourist destinations to benefit from increased tourism. By promoting regional travel, Japan is working to create a more balanced tourism ecosystem, benefiting both international visitors and domestic travelers.
Conclusion: Ensuring Sustainable Growth for Japan’s Tourism
Japan’s decision to raise visa fees signals a commitment to addressing the challenges posed by rapid tourism growth. The country is working to strike a balance between supporting the economic benefits of tourism and protecting its cultural and natural resources.
Through this policy change, Japan aims to ensure that its tourism industry remains sustainable for years to come. By investing in infrastructure, promoting less-visited destinations, and raising awareness of responsible travel, Japan is setting the stage for a more sustainable and balanced tourism model.
The combination of increased visa fees and strategic investments in tourism management reflects Japan’s vision for the future—one where growth and sustainability go hand in hand.
