Published on
November 12, 2025
By: Paramita Sarkar
Norse Atlantic Airways is making a bold move for Winter 2025/26, announcing the launch of five new direct flights from the United Kingdom, Sweden, and Norway to Thailand. This expansion comes as part of the airline’s new strategy to focus on Southeast Asia and shift away from several of its less-profitable U.S. transatlantic routes. The new services are set to enhance connectivity to Thailand, one of the most sought-after tourist destinations in Asia.
Launch of Five New Routes to Thailand
From October and December 2025, Norse Atlantic will begin operating five new long-haul routes connecting Northern Europe to Thailand. These flights are aimed at offering more direct and convenient access for travelers from the UK, Sweden, and Norway to Thailand’s two major international airports – Bangkok and Phuket.
London Gatwick to Bangkok: Twice-weekly flights beginning 26 October 2025.Stockholm Arlanda to Bangkok: Three times a week starting 27 October 2025.Stockholm Arlanda to Phuket: Weekly flights beginning 4 December 2025.Oslo Gardermoen to Bangkok: Three times a week starting 27 October 2025.Oslo Gardermoen to Phuket: Weekly flights from 8 December 2025.
These new routes will make Norse Atlantic the first carrier to offer direct flights between Scandinavia and Thailand, providing easier access for tourists from the Nordic countries who are looking to explore the rich cultural and natural wonders of Thailand.
Why the Shift? A Strategic Focus on Leisure Markets
The move comes as Norse Atlantic shifts its focus from transatlantic services to more profitable leisure markets in Southeast Asia. The airline has been facing pressure on its U.S. routes, prompting a strategic decision to reduce capacity on several North American routes. This is in line with the growing trend of airlines realigning their networks to capture higher-yielding markets that are less volatile. The addition of five new routes to Thailand will help the airline tap into the booming demand for winter tourism in Asia, while reducing its exposure to the increasingly competitive transatlantic market.
New Opportunities for European Travelers to Explore Thailand
These new flights to Bangkok and Phuket will offer European tourists more direct access to Thailand, with significantly shorter travel times compared to connecting flights through Middle Eastern hubs. The convenience of direct, non-stop flights will be an attractive feature for travelers seeking to escape the cold European winter and enjoy Thailand’s warm climate, beautiful beaches, and cultural heritage. This expansion also comes at a time when Thailand is focusing on diversifying its tourist arrivals and increasing connectivity with Europe.
Wet-Lease Deal with IndiGo to Strengthen Financial Stability
In addition to the new routes to Thailand, Norse Atlantic Airways has entered into a wet-lease agreement with India’s IndiGo airline. Under this deal, Norse will lease up to six Boeing 787-9 aircraft to IndiGo, starting in 2025. This collaboration helps Norse utilize surplus capacity, generating guaranteed revenue through the lease agreement. For IndiGo, the deal supports its expanding international network, particularly to destinations like Bangkok and beyond. This strategic partnership ensures that Norse Atlantic continues to generate steady income, providing financial stability amid fluctuating demand on its U.S. and transatlantic services.
Impact on US Routes: Reducing Exposure to Transatlantic Operations
As part of its network adjustment, Norse Atlantic will be reducing its presence on several U.S. routes, including those connecting major hubs such as New York JFK and Washington Dulles with Europe. This will result in a 30% decrease in the airline’s capacity on its U.S. network for the upcoming winter season. The decision reflects ongoing pressures faced by the airline on U.S. routes, where competition and rising operating costs have made it harder to maintain profitable services. By trimming these routes, Norse Atlantic can reallocate its resources to more profitable Southeast Asian markets, where demand is higher.
A Clear Path to Growth in Southeast Asia
With five new direct flights to Thailand, Norse Atlantic Airways is positioning itself to capitalize on the growing leisure travel demand from Europe to Southeast Asia. Thailand, known for its diverse offerings—from bustling city life in Bangkok to the idyllic beaches of Phuket—has long been a favorite destination for European tourists. These new routes will make it easier for travelers from the UK, Sweden, and Norway to visit, while also supporting Thailand’s tourism goals by increasing connectivity.
The focus on leisure travel aligns with broader industry trends, where airlines are increasingly targeting high-demand destinations with strong tourist appeal, rather than competing on less profitable routes. This strategy allows Norse Atlantic to maximize profitability, reduce operational challenges, and offer more travel options to an expanding customer base.
Conclusion: Thailand Becomes More Accessible to European Tourists
With its new routes to Thailand, Norse Atlantic Airways is tapping into one of Asia’s most popular tourist markets. By focusing on leisure travel and reducing its U.S. network, the airline is positioning itself to take advantage of the growing demand for travel to Southeast Asia. For European travelers, this means more direct options to explore Thailand’s vibrant culture, stunning landscapes, and tropical beaches. As Norse Atlantic continues to realign its operations, these new routes are a clear indication of the future of air travel, where leisure markets play an increasingly important role in global airline strategies.
For more details on booking and availability, passengers are encouraged to check Norse Atlantic Airways’ official website as flight schedules are confirmed and finalized for Winter 2025/26.
Image: Norse Atlantic Airways
