Published on
November 19, 2025
During the event held at the Embassy of Malaysia in Finland, Malaysia is rapidly expanding its tourism relationships with Finland and other Nordic countries, and Malaysia will strengthen tourism outreach in Finland’s 2026 campaign. Finland’s first tourist market destination. At all levels, recipients of greater travel tourism from many more countries, Finland will strengthen Malaysia with the greater travel tourism impact Malaysia Finland provides, especially regarding the more eco-friendly tourism travel.
The embassy expects to increase Finland’s travel tourism impact in Nordic countries. Finland values more outdoor, eco-friendly, cultural, travel sustainable activities. Malaysia can satisfy.”
Malaysia’s Appeal to Finnish Tourists
Finland has been known for its outdoor activities and its connection to nature for a long time. This relates to how Malaysia’s outdoor tourism focuses on the country’s national parks, untouched islands, and community-based travel. This promotion focuses on the shared appreciation for and tropical greenery, fine beaches, and preserved ecosystems Malaysia has to offer.
Malaysia has a lot to offer and is a favourite for Finnish travellers. Malaysia’s major national parks, Taman Negara and Kinabalu Park, are the perfect locations for eco-tourism and for travellers to appreciate the unique biodiversity of the country. Malaysia is also known for it’s long coastline with Langkawi, Penang, and Borneo islands, where travellers take part in popular activities like snorkeling and diving. It is also a place for island hopping, which is famous among the Finnish community.
Eco-friendly Tourism during Visit Malaysia Year 2026
Sustainable tourism will be the main focus during Visit Malaysia Year 2026 as Malaysia aims to manage the balance between welcoming tourists and protecting the country’s natural assets. Malaysia aims to target those who seek eco-friendly tourism, and will focus on activities tourism practices. Malaysia promotes experiential eco tourism and balance sustainable community tourism and conservation activities.
The Malaysian government will deploy sustainable assets, including green building accommodation, low-impact wildlife, and eco transport, to mitigate tourism carbon footprints. As demand grows for sustainable travel, Malaysia’s commitment to conservation and tourism, coupled with eco-friendly practices.
Cultural Exploration and Participation in Malaysia
Aside from its natural wonders, Malaysia’s cultural diversity is also in its rich heritage, blending Malay, Chinese, Indian, and native influences. The Visit Malaysia Year 2026 Campaign also aims to promote cultural exchange by welcoming Finnish tourists and allowing them to partake in the country’s vibrant culture. From the modern skyscrapers in Kuala Lumpur to the contrasting cultural sites in Penang and Melaka, Malaysia provides an authentic experience of modern and historical coexistence.
Visiting heritage sites is an important aspect of cultural tourism in Malaysia. The UNESCO World Heritage cities of George Town and Melaka, traditional village visits, participation in the Thaipusam and Hari Raya festivals, and the enjoyment of local food are all exciting activities that support cultural tourism in the country. Finnish tourists looking for cultural experiences in Malaysia offer an enriching experience, and for that reason the country is an attractive destination for travellers seeking activities beyond the usual.
Building Malaysian Tourism Potential in The Nordic Region
The starting point of Visit Malaysia 2026 campaign in Finland is the first step in Malaysia’s attempt to break into the Nordic tourism region. Finland’s high disposable income and even growing interest in overseas tourism make it a significant market. Off-the-beaten-path destinations like Malaysia, with all of its natural offerings, cultural diversity, and sustainable tourism practices, is sure to please. \
The Finnish market have demonstrated an increased appetite for long haul travel and overseas trips with a focus on nature and culture. Malaysia’s proximity extends to Southeast Asia making it an ideal travel hub to Thailand, Indonesia, and Singapore.
Upcoming Tourism Activities and Promotions
As part of the Visit Malaysia Year 2026 Partnership Activities, Promotional Activities, Travel Fairs, and Collaborations will be conducted in Finland and other Nordic countries in order to promote and create awareness of Malaysia as a leading tourist destination. These promotional activities will include the marketing and showcasing of Malaysia’s natural wonders, enriched cultural values and various tourism products, in both digital and print. Furthermore, the officials of Tourism Malaysia are coordinating promotional activities with a number of travel companies and tour operators in Finland to facilitate the planning and booking of travel to Malaysia for her Nordic tourists.
The promotional activities in Finland are part of Malaysia’s efforts to diversify its target markets and attract a new segment of international visitors. The Visit Malaysia Year 2026 Campaign is dedicated to enhancing Malaysia’s position as a leading and highly sought-after sustainable, cultural and nature tourism destination.
