Bulgaria officially joins the Iter Vitis Route, a Cultural Route of the Council of Europe dedicated to wine, Tourism Minister Miroslav Borshosh said at a BTA-hosted event in Sofia on Thursday. Attending the event on the occasion of Bulgaria becoming part of the Iter Vitis Route were also Minister of Agriculture and Food Georgi Tahov, Iter Vitis European Federation President Emanuela Panke, Bulgarian Organization for Wine Tourism (BOWT) Chair Petya Minkova, Bulgarian Association of Wine Professionals representative Emil Kolarov, and BTA Director General Kiril Valchev.
Minister Borshosh highlighted the main objectives and benefits of Bulgaria joining Iter Vitis, emphasizing that membership has been long-awaited and is key to ensuring international visibility and positioning for Bulgarian wine production and wine tourism. The expected effect is an increase in international and domestic tourism, as well as the development of regions in the country. According to the Minister, Bulgaria joining this Cultural Route of the Council of Europe is an example of sustainable development of Bulgarian wine tourism and preservation of wine heritage. The Minister stressed the need for teamwork in establishing Bulgaria as an extremely attractive destination for wine tourism.
/MORE/
/PP/
