What if we put our fears aside?

That’s exactly what Brenda V. Perea did when she opened Simona’s Boutique at 2114 Grand Avenue in Glenwood Springs, turning a two-year dream of owning her own fashion house into a reality. Along with her husband’s support, she transformed four walls into a space filled with glamour and casual wear.

Art by Giselle Rascon

Upon entering, visitors immediately are drawn to the detail she poured into every square inch. It has a perfect harmony of chic décor and an inviting ambience, ideal for those who want to take the time to treat themselves. The glistening accessories, denim with tasteful hems, and racks of thoughtfully curated outfits guide visitors deeper into the space. Within, there are subtle, chic Western influences, like textures, beading and silhouettes — accents that nod to the Valley’s culture without overwhelming the modern aesthetic. 

For Perea, the boutique is more than a store. It’s an experience. Her passion has followed her throughout her life. She wanted more wardrobe options in the Valley. Her offerings speak exactly to that: glamorous yet easy pieces to incorporate into everyday wear, trendy yet timeless, casual infused with character. 

“[It’s] a little bit of everything for everyone,” she said. 

To build a business in this valley often means first stepping forward with fearless intention. I’m sure many of you are aware. In 2015, Glenwood Springs was ranked seventh among the richest small towns in America, according to a Post Independent back then, and a Bloomberg Business analysis. 

Now on her second business venture, Perea continues to look for new doors to step through. Her mission through fashion is to make anyone who enters her doors feel comfortable with what they wear and who they are. Her boutique invites customers to blend her pieces into their own style and wardrobes, to explore something new and leave feeling inspired. Simona’s Boutique is curated for anyone who wants to look good and feel good.

Her message to women chasing their dreams is a reminder she hopes they carry with them:

“It’s difficult, but never impossible.”