A joint report by FINRA and the CFA Institute revealed an alarming statistic: Approximately 19% of Gen Z investors are invested solely in crypto.
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That’s right, one in five investors under age 30 holds no assets other than extremely unpredictable cryptocurrency. This flies in the face of traditional investment wisdom, which recommends diversification of assets and only small positions of highly volatile ones. But is Gen Z onto something here that others aren’t seeing or is their investment strategy all hope and no fundamentals?
Crypto’s popularity reflects Gen Z’s investment attitudes at large, and a shift in fundamental beliefs about markets in general among younger investors. According to a Bank of America study, 94% of Gen Z and millennial investors expressed an interest in collectibles rather than traditional 60/40 stock/bond portfolios. The reason? According to the study, these younger investors believe that stocks and bonds “can’t deliver above-average returns.”
A psychologist could likely devote an entire semester’s worth of material to this statement. In a nutshell, it mirrors the fast-paced, “have-it-now” lifestyle of younger Americans, many of whom see standard institutions as untrustworthy and incapable of delivering rapid gains. With this type of mindset, crypto is in many ways the perfect asset. Its whole structure is decentralized and its high volatility plays to the needs and wants of the younger generations of investors.
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Before dismissing this nontraditional approach out of hand, it pays to look at the actual data. And in that sense, the younger generations may perhaps be onto something.
As an example, take a look at Bitcoin’s annual returns over the past 11 years, according to SlickCharts:
2025 (YTD): 16.12%
2024: 121.05%
2023: 155.42%
2022: -64.27%
2021: 59.67%
2020: 303.16%
2019: 92.20%
2018: -73.56%
2017: 1,368.905
2016: 123.83%
2015: 34.47%
2014: -29.99%
While there have been some significant down years, the boom years have been nothing short of fantastic. Overall, the world’s largest cryptocurrency has returned over 20,000,000% since 2011, according to Coinglass. Meanwhile, the Nasdaq and S&P 500 have returned roughly 541% and 245% over that same time period. In that sense, it’s perhaps not surprising that younger investors think the returns of the major stock market averages are pedestrian, to say the least.
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