Fewer Canadians vacationed in the Sunshine State in the third quarter of 2025 compared to the past several years.
VISIT FLORIDA reported that an estimated 507,000 Canadians visited Florida between July and September 2025, which is typically a busy period for theme parks and beaches. The 507,000 was a 15% decrease from Q3 2024 and a nearly 28% decrease from Q3 2019, Fort Myers-based WINK News reported.
Some Canadians have expressed anger and are deterred from visiting the United States because of President Donald Trump’s tariffs and his comments about annexing Canada.
VISIT FLORIDA said a total of 34.3 million tourists visited Florida in Q3 2025, an overall 0.3% increase from the same quarter in 2024.
Not mentioning the 15% Canadian dip in a press release, state leaders maintained a sunny outlook.
“Florida tourism remains strong and leads the nation,” said Bryan Griffin, president and CEO of VISIT FLORIDA, in the press release. “VISIT FLORIDA is strategically focused on growing visitation from Latin America and Europe and maintaining Florida’s #1 market share of domestic tourists, and our strategy is working.”
Gov. Ron DeSantis dismissed any potential decline in Canadian tourism last year.
“They said that the Canadians were going to stop coming to Florida. And I’m thinking to myself, ‘I don’t think that’s true, because who would want to be in Canada in the Winter or Spring when you could be in Florida? Like, if you can get here, you want to get here.’ And so we have the numbers,” DeSantis said during the 2025 Florida Governor’s Conference on Tourism in late August.
Meanwhile, most of Florida’s tourists are coming from the rest of the United States.
“Preliminary estimates show that domestic travelers accounted for 91.7% of all visitors, with 31.5 million Americans traveling to Florida in Q3. Overseas visitation grew 3.2% from Q3 2024 to reach 2.3 million,” the press release said.
Canada’s tourists amounted to 1.5% of all of Florida’s travelers for the quarter, VISIT FLORIDA said.