Published on
January 3, 2026
Greece joins Lithuania, Finland, Portugal, Denmark, Spain, and other European countries in advancing sustainable tourism practices in 2026, as these nations recognize the importance of balancing tourism growth with environmental responsibility. As Europe grapples with the challenges of mass tourism, these countries are leading the charge by adopting green policies, promoting eco-friendly travel, and fostering sustainable practices in their tourism sectors. Through innovative initiatives and conscious efforts to protect the environment, they are ensuring that future generations can continue to enjoy the cultural, natural, and historical treasures that make Europe a top global destination.
Europe has long been known as a beacon for cultural, historical, and natural tourism, attracting millions of visitors each year to its diverse destinations. However, in 2025, the continent is witnessing a significant shift as countries across Europe embrace sustainable tourism practices to balance the growing demand for travel with the need to protect their environments and local communities. Greece, alongside nations like Lithuania, Finland, Portugal, Denmark, and Spain, is spearheading efforts to integrate sustainability into their tourism strategies, ensuring that the tourism sector continues to thrive without compromising the planet’s future. This article explores the role these countries are playing in reshaping Europe’s travel landscape through sustainable tourism initiatives, highlighting their commitment to a greener and more eco-conscious future.
Greece’s Commitment to Sustainable Tourism in 2026
Greece has long been one of Europe’s most popular tourist destinations, drawing travelers from around the world with its stunning beaches, ancient ruins, and vibrant cities. In recent years, however, the country has recognized the need for change as it faces the pressures of mass tourism. In 2025, Greece is focusing on making its tourism sector more sustainable by investing in green initiatives, promoting eco-friendly travel options, and developing infrastructure that minimizes environmental impact.
One of the key areas where Greece is making strides is through the promotion of green mobility. The country is enhancing its public transportation system with electric buses, expanding cycling networks in major cities like Athens and Thessaloniki, and implementing carbon offset programs for flights and cruises. Additionally, Greece is encouraging eco-conscious travelers by offering incentives for those who choose to stay in eco-certified accommodations, use sustainable transportation options, and engage in environmentally friendly activities like hiking and birdwatching.
Moreover, sustainable practices are also being incorporated into the Greek hospitality sector, with a growing number of hotels and resorts adopting green certifications, implementing energy-efficient technologies, and reducing waste through recycling programs. By integrating sustainability into the heart of its tourism strategy, Greece is positioning itself as a leading destination for eco-tourism in Europe.
Lithuania: A Green Capital Leading the Way
Lithuania, the Baltic gem known for its forests, lakes, and medieval architecture, has been making significant strides in sustainable tourism. In 2025, the country’s capital, Vilnius, holds the prestigious title of European Green Capital, a recognition that underscores its commitment to environmental sustainability. This designation highlights Lithuania’s dedication to promoting green urban spaces, reducing carbon emissions, and prioritizing public health and well-being in its tourism strategy.
Vilnius has introduced numerous initiatives to encourage sustainable tourism, including the development of green tourism routes, eco-friendly hotels, and waste reduction programs. The city has also worked to promote sustainable events by minimizing waste and ensuring that cultural festivals and conferences adopt environmentally responsible practices. By focusing on eco-conscious urban development and offering green tourism experiences, Lithuania is setting an example for other countries in Europe to follow.
Beyond Vilnius, Lithuania’s rural areas are also capitalizing on eco-tourism opportunities. The country’s nature reserves, national parks, and hiking trails are becoming popular destinations for travelers seeking outdoor adventures that are aligned with sustainable travel principles. By combining cultural heritage with environmental stewardship, Lithuania is successfully balancing tourism growth with sustainability.
Finland: A Natural Leader in Sustainable Tourism
Finland is a leader in sustainability, and its tourism sector is no exception. The country’s pristine natural landscapes, including its forests, lakes, and the Northern Lights, have long been a draw for nature lovers, and Finland is committed to preserving these natural wonders for future generations. In 2025, Finland continues to embrace sustainable tourism practices through initiatives that focus on eco-friendly transport, green hotels, and conservation efforts.
Finland’s transportation network is a key element of its sustainable tourism strategy. The country has invested heavily in electric trains, buses, and bicycles to reduce the carbon footprint of travel. In addition, Finland promotes sustainable winter tourism by encouraging visitors to participate in low-impact activities like snowshoeing, ice fishing, and cross-country skiing, rather than high-emission activities like snowmobiling.
The Finnish government also supports sustainable hospitality through the Green Key certification, which recognizes hotels and accommodations that adhere to strict environmental standards. Many of the country’s iconic cabins and lodges are powered by renewable energy sources and feature eco-friendly amenities. Additionally, Finland’s sauna culture is being promoted as a sustainable wellness experience, with many Finnish saunas built using local, sustainable materials and energy-efficient designs.
Portugal: Eco-Tourism in the Azores
Portugal’s commitment to sustainable tourism is particularly evident in the Azores, a group of islands located in the Atlantic Ocean. Known for their lush landscapes, geothermal springs, and whale-watching opportunities, the Azores are emerging as a sustainable tourism hotspot in 2025. The islands have implemented strict environmental protection measures to preserve their unique ecosystems while welcoming tourists in a responsible manner.
The Azores’ sustainable tourism initiatives include limiting the number of visitors to sensitive areas, promoting eco-friendly accommodations, and encouraging travelers to participate in nature conservation activities. In addition, the islands have focused on sustainable agriculture and local food tourism, with visitors invited to experience farm-to-table dining and engage in responsible food tourism practices that support local farmers and businesses.
Portugal is also making significant investments in green transportation options, such as electric car rentals, and has expanded its cycling infrastructure to offer travelers more sustainable ways to explore the country. As the demand for eco-tourism grows, Portugal is positioning the Azores as a model destination for sustainable travel in Europe.
Denmark: Copenhagen Sets the Standard for Sustainable City Travel
Denmark’s capital, Copenhagen, has long been at the forefront of sustainability in urban planning and tourism. In 2025, the city continues to lead the way in promoting green mobility, energy-efficient buildings, and low-carbon transport. Copenhagen’s focus on sustainability has made it one of Europe’s most bike-friendly cities, with over 400 kilometers of cycling paths, making it easy for tourists to explore the city without relying on cars.
Copenhagen is also committed to sustainable dining, with many of its restaurants focusing on local, organic ingredients and plant-based menus. The city’s Green Michelin Guide highlights restaurants that meet high environmental standards, encouraging both locals and visitors to make more eco-conscious food choices.
The city has also introduced a range of initiatives to reduce waste and increase recycling rates, with a goal to become carbon neutral by 2025. By integrating sustainability into every aspect of urban life, Copenhagen has become a model for other European cities looking to embrace sustainable tourism.
Spain: Balancing Growth with Sustainability
Spain, one of Europe’s top travel destinations, has made significant strides in promoting sustainable tourism in 2025. The country has focused on balancing tourism growth with environmental preservation, particularly in high-traffic areas like Barcelona, Madrid, and the Balearic Islands. Spain’s commitment to sustainability includes promoting eco-tourism in its national parks, encouraging the use of public transportation, and supporting sustainable accommodations across the country.
In the Balearic Islands, for example, the government has introduced regulations to limit the number of short-term rental properties in an effort to combat overtourism and preserve local communities. Additionally, Spain is investing in green infrastructure, including electric buses and solar-powered accommodation options, to reduce the environmental impact of tourism.
In addition to promoting eco-tourism, Spain is focusing on cultural sustainability, encouraging visitors to explore local traditions and heritage sites that support small communities and businesses. This approach helps ensure that tourism benefits are shared more equally across the country, supporting both environmental and economic sustainability.
As we move further into 2025, Europe’s tourism sector is undergoing a significant transformation. Countries like Greece, Lithuania, Finland, Portugal, Denmark, and Spain are leading the charge in promoting sustainable tourism practices that prioritize the environment, local communities, and responsible travel. Through eco-friendly initiatives, green infrastructure, and responsible tourism policies, these countries are ensuring that tourism continues to thrive while minimizing its environmental impact.
Sustainable tourism is no longer a niche market; it is quickly becoming the future of travel in Europe. With increasing awareness of environmental issues and a growing demand for eco-conscious travel options, more destinations across the continent are likely to follow suit, embracing green tourism as a means to protect their cultural and natural resources for future generations.
Greece joins Lithuania, Finland, Portugal, Denmark, Spain, and other European countries in advancing sustainable tourism practices in 2025 to address the growing demand for travel while preserving the environment. These nations are embracing green initiatives to ensure tourism thrives without compromising the planet’s future.
By adopting sustainable practices, Europe is not only protecting its environment but also ensuring that tourism remains a key driver of economic growth, creating a more equitable and environmentally responsible future for the entire continent.
