Published on
January 11, 2026
Travel experiences in Napier, New Zealand are set to get more stylish and culturally rich as the iconic Criterion Hotel reopens with restored boutique accommodation reflecting its historic Art Deco and Spanish Mission heritage. After decades as backpacker lodging and surviving fires, closures and economic challenges, the Cri — as locals call it — now offers refined suites that echo the luxury of its heyday in the early 20th century. The hotel’s revival brings fresh energy to Napier’s Central Business District and creates a compelling accommodation choice for travellers exploring the wider Hawke’s Bay region — known for its scenic coastline, vineyards and Art Deco architecture.
History and Restoration of the Criterion Hotel
The current Criterion Hotel building dates back to 1932, designed in Spanish Mission style after the earthquake of 1931 destroyed the original Victorian‑era hotel on the same site. It became an important local landmark, hosting civic events and visitors over decades before shifting to lower‑budget backpacker accommodation for roughly 40 years.
A recent multi‑year restoration — led by local hospitality group Ectara Enterprises, which also operates other properties in Hawke’s Bay — has revived the upper‑floor rooms as boutique suites with modern comforts and heritage charm. During the restoration, architectural details such as original door knobs with the hotel’s initials and other historic fabric were preserved and reintroduced wherever possible. The result is a blend of old‑world elegance and contemporary hospitality that reflects the hotel’s Art Deco roots while satisfying 21st‑century traveller expectations.
Boutique Accommodation and Traveller Appeal
The restored Criterion Hotel offers approximately 20 guest rooms and suites ranging from standard to deluxe and executive categories. Each room combines modern amenities like free Wi‑Fi, private bathrooms, climate control and refined interior design with references to the hotel’s historic character.
Travellers staying at the Criterion Hotel are ideally positioned to explore Napier’s many attractions:
Art Deco Architecture: Napier is famed for its Art Deco buildings and holds the annual Art Deco Festival every February, drawing visitors from around the world.Marine Parade and Beaches: Napier’s waterfront promenade offers coastal views, fountains, gardens and easy access to sandy beaches.Hawke’s Bay Vineyards: The region is renowned for wineries such as Mission Estate, Church Road and Craggy Range, which offer tastings and tours.Local Dining and Culture: Easily walkable eateries, cafes and markets surround the hotel, providing insights into Hawke’s Bay cuisine and wine culture.Advantages for TravellersHistoric and Cultural Immersion
Staying in a restored heritage hotel allows travellers to connect with New Zealand’s history while enjoying modern comforts. The Criterion’s restoration preserves architectural touches and local stories that enrich the travel experience.
Prime Location
Located in the heart of Napier’s CBD and near Marine Parade, the hotel places guests within easy walking distance of major attractions, beaches and restaurants.
Boutique Experience
Boutique hotels often offer personalised service, distinctive design and a quieter atmosphere compared with large chain hotels — appealing to travellers seeking character‑driven stays.
Event and Festival Access
Napier’s Art Deco Festival and other regional events draw international visitors. Having quality boutique accommodation during peak times enhances the travel experience.
Regional Adventure Hub
From Napier, travellers can plan day trips to vineyards, scenic coastal drives, rural towns and conservation areas across Hawke’s Bay, adding diversity to their itinerary.
Disadvantages and ConsiderationsPrice Point
Boutique heritage hotels often command higher room rates than budget lodging due to their design, history and personalised service, which can be a disadvantage for travellers on a tight budget.
Limited Room Inventory
With only around 20 rooms, availability can be limited during peak seasons, requiring early bookings for Art Deco Festival periods or holiday weekends.
Older Building Challenges
Although beautifully restored, heritage buildings may present limitations such as smaller room layouts or restricted accessibility compared with modern hotels.
Parking Limitations
Urban heritage hotels like the Criterion often lack extensive onsite parking, making travel logistics important for visitors arriving by car.
Seasonal Demand
High seasons like summer and festival periods may result in higher rates and fewer available rooms, requiring travel flexibility for best deals.
Bullet Point Summary for TravellersCriterion Hotel in Napier, New Zealand has reopened after restoration with boutique living that honours its heritage.The hotel originally opened in the early 1930s in Spanish Mission style after the 1931 earthquake and became an architectural landmark.Restoration preserved historic details such as original door knobs while introducing modern boutique rooms.Location in the Art Deco district near Marine Parade makes it ideal for exploring Hawke’s Bay attractions.Advantages include cultural immersion, central location and boutique experience; disadvantages include price point and limited rooms.Conclusion
The revival of the Criterion Hotel in Napier, New Zealand marks a significant moment for Hawke’s Bay tourism. The restoration brings boutique‑style accommodation back to one of the region’s most historic buildings, offering travellers an authentic, comfortable base to explore Napier’s Art Deco charm, coastal beauty and vibrant food and wine scene. While boutique heritage stays may carry premium pricing and require advance planning, the opportunity to stay in a hotel filled with character and history enriches any travel itinerary. For visitors seeking a deeper connection with New Zealand’s cultural heritage and regional lifestyle, the Criterion Hotel provides an inviting and memorable accommodation choice.
