Cornitos turns geopolitics into corny comedy with an ‘Undiplomatically Delicious’ Korean spoof

Cornitos has rolled out a campaign for its Korean Chilli Nachos that audaciously steps straight into a geopolitical parody. 

Conceptualised by The Crayons Network, the three-film series leans heavily into satire, using AI and exaggerated caricature to recreate a corny, fictionalised version of North Korea, its supreme leader, and its citizens, all in service of a single idea: crunch as power.

The first film, ‘The Revolution Is Here,’ set the tone with a mock anthem that rails against a nation ‘weakened’ by weepy K-dramas and fluffy pop music. The cure, according to this fictional regime, is discipline, strength, and the crunch of Korean Chilli Nachos. Set to thumping, militaristic music, the film established the absurd premise.

The second film built on this narrative, showing the supreme leader addressing soldiers and civilians alike, positioning the nacho as a badge of honour synonymous with bravery and resilience.

In the third film, the idea reaches peak ridiculousness: the leader ceremoniously pins a chilli nacho onto a soldier’s uniform, anointing it as the ultimate reward for glorious service to the nation. The line tying it all together, ‘Undiplomatically delicious,’ lands with deliberate irreverence.

What we think about it:  Reimagining a hyper-controlled authoritarian state to sell a snack is a risky creative move, but Cornitos commits fully to the bit. The exaggerated portrayal of Kim Jong Un and his regimented world works precisely because it is so unapologetically over-the-top. The humour lies in the contrast: a grim, tightly controlled regime made absurd by elevating a crunchy snack to the highest national honour. The idea succeeds by acknowledging the bleak reality it parodies, while using exaggeration and sarcasm to keep the tone firmly comic. It is silly, sharp, and self-aware, and in a category crowded with predictable flavour storytelling, that makes it stand out.

Credits 

Agency: The Crayons Network

Writer/Creative Director: jonam bocaj

Brand team: Nawal Minj, Govind Suri 

Client: Cornitos

Production House: 3sixteen films

Director: Sendil Kumar

Ai team: Sendil Kumar, Joel Immanuel, G.Raghu

Sound design/Music: Sendil Kumar, Eric James