Published on
January 18, 2026
The European Union (EU) has also experienced a substantial number of tourist nights in 2025, totaling 3.08 billion. The number is up by 61.5 million or 2% compared to the previous year. The data is gathered from the latest statistics given out by Eurostat. The current number of tourist nights in the EU is an indication that Europe is still the most preferred destination for tourists across the globe. Both domestic and international tourist visits have boosted this sector.
Growth in International Tourism Fuels Overall Increase
The primary driver of the rise in tourist nights was a notable increase in the number of international guests visiting the EU. International tourists spent an additional 46.1 million nights in 2025, reflecting the growing global demand for travel to European destinations. This increase comes as international travel continues to recover from previous global challenges, such as the pandemic. At the same time, domestic tourism grew at a slower pace, adding 15.4 million nights. This balanced growth between international and domestic guests demonstrates the wide appeal of the EU across all markets.
With international tourism accounting for 49% of the total nights spent and domestic tourism contributing 51%, it is clear that Europe’s tourism industry benefits from a diverse mix of visitors. The relatively even distribution between both segments ensures stability in the sector, offering opportunities for sustained tourism growth in the coming years.
Hotel Stays Remain Dominant, with Short-Term Accommodation Rising
Hotels remain the most popular choice for tourists, with 1.9 billion nights spent in hotel-type accommodations in 2025. This represents 63% of the total tourist nights in the EU, underscoring the continuing preference for well-established, standardized accommodations. Despite this dominance, the rise of alternative accommodations also plays a role in tourism’s evolving landscape. Holiday homes and short-term rental options made up 24% of the total nights spent, contributing 743 million nights. The rise in this segment reflects the changing preferences of travelers who are increasingly looking for personalized and flexible accommodation options.
Campsites also continue to be a popular choice for tourists, particularly for those seeking nature-based experiences. In 2025, 413 million nights were spent in campsites, contributing 13% of the total. This indicates a steady demand for outdoor and eco-friendly travel options, which are likely to continue growing as tourists seek more sustainable travel experiences.
Strong Tourism Growth Across Most EU Member States
Tourist nights increased in nearly all EU countries in 2025, signaling a robust recovery in the sector. Among the countries with the most significant increases, Malta saw the largest rise, with a 10% increase in tourist nights, highlighting its growing popularity as a Mediterranean destination. Poland and Latvia also experienced strong growth, with 7% and 6% increases, respectively. These countries are increasingly becoming key players in the European tourism market, attracting both international and regional visitors looking for affordable, diverse travel experiences.
However, not all countries saw growth. Romania and Ireland reported slight declines in tourist nights, with -1% and -2% decreases, respectively. While these declines are modest, they reflect the challenges that some European destinations face in maintaining their tourism appeal. Factors such as competition from neighboring destinations, economic challenges, and changing consumer preferences can contribute to such decreases.
Tourism Growth: A Path Forward for Economic Resilience
The 2% increase in tourist nights across the EU is not only a positive sign for the region’s tourism sector but also a reflection of economic resilience. Tourism remains a critical pillar of Europe’s economy, driving jobs in hospitality, transport, and local businesses. The rise in international tourism particularly demonstrates Europe’s ability to attract global travelers despite external challenges. As tourist nights increase, the corresponding tourism spending will continue to fuel local economies, creating opportunities for job growth and business expansion.
Moreover, the shift toward more sustainable and diversified tourism is increasingly important. As travelers seek more responsible and eco-conscious travel experiences, destinations that prioritize sustainability and local cultural engagement will likely see continued growth. Europe’s commitment to eco-tourism, cultural tourism, and sustainable travel practices will be key to maintaining its competitive edge in the global tourism market.
European Tourism Looks to the Future with Innovation and Sustainability
Looking ahead, Europe’s tourism sector will continue to evolve as travelers increasingly demand innovative and sustainable experiences. The growth in alternative accommodations, such as short-term rentals and holiday homes, suggests a shift toward more personalized and localized travel experiences. These trends, coupled with a growing focus on sustainability in travel, offer exciting opportunities for the future of European tourism.
With continued investment in tourism infrastructure, green travel initiatives, and digital innovation, Europe is well-positioned to continue its role as a global leader in tourism. By adapting to changing consumer preferences and focusing on long-term sustainability, the EU’s tourism industry can expect continued growth in the years ahead.
A Strong Outlook for EU Tourism
The 2% rise in tourist nights in the EU in 2025 is a clear indicator of the region’s ability to withstand any adverse effects and its attractiveness to tourists. With tremendous growth rates in both inbound and domestic numbers, complemented by hotel and alternative accommodation, it appears that the EU has an extremely bright future ahead of it with regard to tourism. Although there might be a few nations facing tough situations, it is clear that the EU is on course to another period of success.
