Fox Entertainment has partnered with YouTube star Dhar Mann to create an initial 40-title slate of microdramas for the company’s growing vertical-first audience.
The original narrative-driven series will debut on Holywater’s MyDrama platform and be distributed worldwide through Fox Entertainment Global. Fox initially acquired an equity stake in Holywater last October and committed to producing more than 200 verticals for the platform.
“Dhar Mann’s inspiring, undeniable storytelling excellence and passionate audience has made him one of the most powerful and consequential voices in entertainment today,” Fox Entertainment CEO Rob Wade said. “Entering the global vertical video arena in partnership with Fox and Holywater is an exciting next step…