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Gold has crossed a threshold few expected this quickly. Spot prices surged past $5,100 an ounce in late January, extending a rally that has accelerated over the past year as geopolitical risk, fiscal strain, and currency credibility concerns collide.
Analysts at Goldman Sachs now see gold reaching $5,400 by the end of 2026, while Union Bancaire Privée projects prices near $5,200 by year-end.
This is a spike driven by central banks, not retail investors. According to the World Gold Council, central bank gold purchases are now averaging roughly 60 tons per month, more than triple the pre-2022 pace.
Gold has overtaken the euro as the second-largest reserve asset globally, trailing only the U.S. dollar.
The shift reflects a deeper change in how institutions are thinking about reserves. As geopolitical tensions rise and economic sanctions increasingly target financial assets, gold’s defining feature has reasserted itself.
It is not anyone’s liability, it carries no counterparty risk, and it cannot be frozen by a foreign government.
That dynamic has pushed countries from China to Poland to Hungary to repatriate gold reserves and increase allocations. The Bank of England still houses hundreds of thousands of bars for foreign governments, but the trend is clear. More gold is moving home, and more is being bought outright.
Private investors are watching the same signals. Western gold ETFs have added about 500 tons since the start of 2025, according to Goldman. High-net-worth families and long-term allocators are increasingly using physical gold as a hedge against macro policy risk rather than as a short-term trade.
The appeal is insulation as gold’s role has always been defensive. What has changed is the scale and urgency of demand.
That helps explain why interest in physical gold and gold-backed retirement accounts has accelerated alongside prices.
Preserve Gold is a U.S.-based precious metals firm that focuses on helping investors acquire physical gold, silver, platinum, and palladium for retirement accounts or direct ownership.
Founded in 2022, the company specializes in IRA rollovers from 401(k)s, 403(b)s, and traditional IRAs, as well as insured home delivery for clients who prefer direct possession. Its offerings include IRS-approved coins and bars designed for long-term holding rather than short-term trading.
The firm positions itself around transparency and structure, an important distinction in an industry that has drawn scrutiny for opaque pricing and aggressive sales tactics.