Many global coffee imports are no longer subject to U.S. reciprocal tariffs after an executive order exempted coffee and other agricultural products in November 2025, but some New Hampshire businesses say they’re still feeling the ripple effects.

Two Moons Café in Manchester sources its coffee from Guatemala through a supplier in Boston.

Guatemalan coffee isn’t currently subject to tariffs, but the café says it’s still feeling broader tariff-related supply chain costs.

“We have a lot of delivery issues,” said Two Moons owner Meg Wright. “Deliveries cost a lot more than they did in the past, and our coffee beans definitely have risen.”

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Wright said the average cost of the café’s coffee bean supply has increased by about $10 per bag. She also said the shop has seen inconsistent customer traffic as coffee drinkers navigate an unpredictable economy.

“We also have lost customers. We’re down about 25% from where we were last year,” Wright said. “We are a new business, so that is a huge impact for us.”

Trade experts say small businesses like Two Moons often feel the broader effects of tariffs as larger companies build higher costs into their pricing to prepare for future trade changes.

“I think for companies, most of them are trying to figure out, ‘How do I cover myself with my customers?'” said Paula Connelly, an international trade law and policy expert with Sandler, Travis & Rosenberg, P.A.

Connelly said companies might be raising prices to protect themselves from future uncertainty, creating a ripple effect that reaches small businesses.

The National Coffee Association says the price of a cup of coffee depends on where it’s sourced, whether tariffs apply, and global supply and demand. In a statement, the association said:

“The prices consumers see in cafés or stores are further impacted by other factors, such as the kind of beverage, the cost of other ingredients and packaging, labor, energy, rent, and more.

“While it is difficult to predict exactly how each factor impacts each company, product, and consumer, full tariff-free coffee trade is one critical factor in easing cost-of-living pressures and keeping up supply of America’s favorite beverage.”

Two Moons says it has opened space inside the café for local vendors to rent, using that lease income to help offset unpredictable costs.

Wright said the café will try every avenue to absorb rising expenses so customers don’t feel the trickle-down effects of higher costs.