Morocco has been high up on my bucket list for a long time (partly because how cool would it be to sing the song Morocco by Moon Taxi while exploring the country), and it sounds like I’m not the only one with interest in this African hotspot.
In 2025, Morocco achieved something remarkable: It emerged as Africa’s most visited country. Morocco edged ahead of long-time tourism powerhouse Egypt by welcoming nearly 20 million international visitors, which is a record figure that marks a new chapter in the country’s global tourism appeal.
Morocco has benefitted from sustained investment in tourism infrastructure, new flight links from key markets, major cultural and sporting events, and a strategic vision that positions it as a must-see destination for international travelers.
Here’s what’s driving the surge and what you must see and do when you visit.
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Unsplash- Mari Potter
A new tourism record for Morocco
In 2025, official tourism data shows that Morocco welcomed 19.8 million visitors, an impressive 14% increase from the previous year. That figure not only sets a new peak for the country but also places Morocco squarely at the top of Africa’s tourism rankings, surpassing heavy-hit markets like Egypt and Tunisia.
Part of this growth has come from expanded international connectivity: Morocco has increased direct flight routes from Europe, the Middle East, and even the Americas, making the country more accessible than ever.
Major events like the Africa Cup of Nations (AFCON) hosted across several Moroccan cities, have also played a role, drawing huge crowds and showcasing the nation’s cultural vibrancy on a continental stage.
But while these numbers are impressive, it’s the experience on the ground that keeps travelers coming back. From ancient medinas to Sahara sunsets, Morocco delivers diversity few destinations can match.
Related: Egypt’s $1 billion museum is finally open after two decades
What to do and see in Morocco
Whether you’re a first-time visitor or returning for more, Morocco’s attractions are endlessly compelling.
1. Explore historic cities
Morocco’s cities blend ancient tradition with cosmopolitan energy:
Marrakech: The Red City is home to the legendary Jemaa el-Fnaa square, a UNESCO cultural space where snake charmers, storytellers, and spice stalls come alive at sunset.
Rabat and Casablanca: The elegant capital and the economic heart of Morocco offer modern flair alongside historical treasures.
2. Relish nature
Morocco’s landscapes are as varied as its culture:
High Atlas and Toubkal National Park: Trek through cedar forests and challenging mountain terrain to Africa’s highest peak, Jbel Toubkal.
Ouzoud Falls: These dramatic waterfalls cascade over 100 meters and are perfect for nature lovers and photographers.
Talassemtane National Park: Explore forests, rugged peaks, and the natural Bridge of God near Chefchaouen.
Iriqui National Park: Discover the vast desert landscapes and seasonal wetlands of southern Morocco.
Unsplash- Vince Gx
3. Experience the Sahara Desert
No visit to Morocco is complete without a trip to the Sahara Desert. Ride camels over golden dunes, spend nights under the stars in traditional Berber camps, and watch sunrise paint the desert in incredible hues.
4. Sample Moroccan cuisine
From tagine and couscous to freshly brewed mint tea, Moroccan food is a feast for the senses. Explore local markets, attend a cooking class, or sip coffee in a riad courtyard.
5. Enjoy festivals
Morocco hosts vibrant cultural celebrations like the Mawazine Music Festival in Rabat, which is one of the world’s largest music events, drawing millions of music lovers every year.
Related: Popular African tourist destination under travel alert: Here’s what you need to know
Why Morocco now?
Morocco’s tourism boom isn’t accidental. With strong national strategies focused on expanding connectivity, enhancing visitor experiences, and hosting global events, the country has successfully transformed itself into a tourism leader not just in Africa, but on the world stage.
Whether it’s the bustling souks of Marrakech, the winding alleys of Fes, or the tranquil Sahara dunes, Morocco offers a travel experience rich in culture, adventure, and unforgettable moments and that’s why everyone is visiting this popular spot in Africa.
This story was originally published by TravelHost on Jan 12, 2026, where it first appeared in the Attractions section. Add TravelHost as a Preferred Source by clicking here.