The release follows a period of increased international attention for the Tanzania-based singer, who recently received a BET nomination and achieved viral success with her previous single, ‘Me Too’. ‘Your Loss’ marks her return with a dance-oriented track that draws on dancehall and Afrobeats influences.
The song centres on themes of self-confidence and independence, presenting a narrative of emotional detachment following a relationship breakdown. Lyrically, it adopts a defiant tone, positioning the protagonist as empowered rather than heartbroken. Lines such as ‘I just broke up with my ex / And I did it over text’ underline the track’s emphasis on agency and self-assurance.
“‘Your Loss’ is about choosing yourself, knowing your worth, and walking away without guilt,” Chams said. “It’s that moment when you realise you’re too powerful to settle and instead of breaking down, you level up.”
Musically, the single blends Caribbean rhythmic elements with African pop sensibilities, continuing Chams’ crossover approach that has helped broaden her audience beyond East Africa. The accompanying music video reinforces this positioning through stylised visuals and fashion-led storytelling.
The announcement of a partnership with Visa coincides with the single’s release, reflecting Chams’ growing profile beyond music. The collaboration places her among a small group of African artists engaging with global brands at this stage of their careers.
‘Your Loss’ signals the start of what is expected to be an active year for the artist, as she builds on recent international exposure. Her BET nomination and previous viral success have positioned her as one of the region’s emerging crossover acts, with increasing visibility across global platforms.
Abigail Chams, born Abigail Chamungwana, is a singer and classically trained multi-instrumentalist based in Dar es Salaam. She was signed to Sony Music Africa at the age of 18, making her one of the youngest East African artists to secure a deal with a major label. Her career highlights include performances at Expo 2020 Dubai, an appearance on The Kelly Clarkson Show, and a performance at the NBA Africa Halftime Show. She sings in English, Swahili and French.