Published on
February 2, 2026

Sandton, South Africa, is more than just a business hub. It is the vibrant soul of African luxury and a home away from home for millions. Recently, Southern Sun and Pareto announced a massive R1.3 billion partnership. This move is a warm embrace for the local tourism industry. It promises to keep the “richest square mile in Africa” shining bright. Travelers can feel the renewed energy in the streets of Sandton. This deal ensures that every guest feels the true warmth of South African hospitality. It is a story of hope, growth, and a deep love for our beautiful land.

The R1.3 Billion Power Move

Southern Sun has officially acquired a majority stake in the Sandton Sun & Towers. They purchased this stake from the retail giant Pareto Limited. The transaction is valued at approximately R1.3 billion. Previously, a consortium owned these iconic hotel assets. This group included Pareto, Liberty Two Degrees, and Standard Bank. Now, Southern Sun moves from manager to primary owner. This shift gives them total control over these prestigious landmarks.

Refining Luxury for Global Guests

The deal follows a massive R200 million upgrade of the “Towers” wing. This wing was formerly known as the InterContinental Sandton. It now aligns perfectly with the high standards of the Sandton Sun. The South African government often highlights the need for world-class infrastructure. High-quality hotels attract high-spending international tourists. This refurbishment ensures Sandton remains a top-tier global destination. Every room now reflects the modern elegance that global travelers crave.

A Massive Boost for Business Tourism

The Department of Tourism focuses heavily on the MICE sector. This stands for Meetings, Incentives, Conferences, and Exhibitions. Sandton is the crown jewel of this sector in Africa. This acquisition is a huge vote of confidence in Sandton’s recovery. It proves that the demand for business travel is surging again. The Sandton Convention Centre sits at the heart of this district. Unified ownership makes the area more efficient for large international events.

Economic Growth and Job Security

Tourism is a key driver of the South African economy. Statistics South Africa often reports on the industry’s vital role. Large investments like this create stability for thousands of workers. It also creates new opportunities for local suppliers. Pareto will now focus more on its retail assets like Sandton City. This specialization allows both companies to excel in their specific fields. Better hotels lead to longer stays by international visitors. Longer stays mean more money flowing into the local economy.

Strengthening the Gateway to Africa

Johannesburg is the primary gateway for travelers entering Southern Africa. The government’s National Tourism Sector Strategy aims to increase arrivals. Secure and well-managed hotels are essential for this goal. Southern Sun already operates the Garden Court and Southern Sun Sandton. Adding the Sandton Sun & Towers consolidates their presence. This creates a seamless experience for tourists moving through the city. It builds a brand of trust for the entire country.

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Enhancing the Visitor Experience

Tourism success depends on the quality of the visitor experience. Southern Sun has decades of experience in guest satisfaction. By owning the assets, they can implement changes much faster. They can tailor services to meet the changing needs of modern travelers. This includes better technology and sustainable practices. Government initiatives often encourage “green” tourism and digital innovation. This deal allows Southern Sun to lead those efforts in Sandton.

A Bright Future for South African Hospitality

The Department of Trade, Industry, and Competition supports domestic investment. This R1.3 billion deal is a shining example of local corporate strength. It shows that South African companies believe in their own market. This confidence is infectious for foreign investors. When local giants invest, the world watches and follows. This creates a cycle of growth that benefits every citizen. Sandton is ready to welcome the world with open arms.

A Promise of Excellence and Warmth

Tourism is about the people we meet and the memories we make. This partnership between Southern Sun and Pareto is a gift to every traveler. It guarantees that the magic of Sandton will continue to thrive for years. We invite you to walk through these doors and feel the pride of Africa. Every smile from the staff tells a story of dedication and care. You are not just a visitor; you are part of our journey. Together, we are building a future where every journey to South Africa is unforgettable. Our hearts are open, and our hotels are ready for you.