India-based e-commerce major, Flipkart, has expanded its presence in international cricket after confirming a team sponsorship agreement with the Namibia national cricket team for the ICC Men’s T20 World Cup 2026.
The partnership will see Flipkart associate with Namibia during the global tournament, which will be co-hosted by India and Sri Lanka in early 2026. As part of the agreement, Flipkart branding will feature on Namibia’s playing and training kits, team media backdrops, and select ICC-controlled digital and broadcast assets linked to the team’s matches.
The move reflects Flipkart’s increasingly targeted approach to sports sponsorship. Rather than competing for premium, heavily cluttered inventory around traditional cricketing powerhouses, the company has opted for a team-level partnership that offers clearer brand visibility and stronger narrative association on the global stage.
Namibia has emerged as an attractive proposition for sponsors in recent ICC events, with competitive performances and a growing reputation for upsetting higher-ranked opponents. Associate nations often attract heightened neutral interest during group stages, allowing brands to achieve sustained broadcast exposure at a more efficient investment level.
The association also aligns with Flipkart’s broader sports marketing strategy, which has consistently leveraged cricket to strengthen brand recall and consumer trust across India’s mass-market and digital-first audiences. With the ICC Men’s T20 World Cup 2026 expected to draw significant domestic and international viewership, team sponsorship provides a platform that combines scale with targeted engagement.
In the tournament draw, Namibia have been placed in Group A alongside India, Pakistan, the USA, and the Netherlands. Two of Namibia’s league matches, against the Netherlands and India, will be played in Delhi, while their fixture against the USA is scheduled for Chennai. The team’s final group-stage match, against Pakistan, will be held in Colombo.