This new partnership follows a record-breaking year for LFC Retail globally, which has seen unprecedented demand for kit and merchandise, and the launch of new stores across a number of major international markets.
LFC continues to lead the way in club retail, having opened 22 standalone stores worldwide, more than any other team in world sport – including top European football clubs and major US franchises.
Lee Dwerryhouse, senior vice-president of merchandising at LFC, said: “We’re thrilled to welcome Old School to the LFC Retail family. Old School’s expertise in supporter merchandise and their understanding of South African sporting culture make them the right partner to bring LFC standalone stores and shop-in-shop locations to Africa for the first time.
“Following a record-breaking season for our retail team, this partnership is an important step in our continued growth, helping us connect with more fans worldwide and deliver the best possible experience. We’re excited to build on that momentum as we look ahead to another strong year for LFC Retail.”