macro-economic impact of alcohol industry - Europe Africa

South Africa’s liquor market is diverging. While traditional giants continue to see huge profits, a rising sober-curious trend is influencing consumer demand. (Photo: Zero Drinks / Wikipedia)

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South Africans raise a different glass as 2025 shows fragmented palates

2026-01-11

While the nation typically spends about R414-million a day on alcohol, that figure almost triples during the week…