{"id":10066,"date":"2026-01-07T21:37:08","date_gmt":"2026-01-07T21:37:08","guid":{"rendered":"https:\/\/www.europesays.com\/africa\/10066\/"},"modified":"2026-01-07T21:37:08","modified_gmt":"2026-01-07T21:37:08","slug":"kenyan-beer-firm-asks-court-to-block-diageos-2-3-billion-eabl-sale-to-asahi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/africa\/10066\/","title":{"rendered":"Kenyan beer firm asks court to block Diageo&#8217;s $2.3 billion EABL sale to Asahi"},"content":{"rendered":"<p>Item 1 of 3 An employee inspects bottles of beer on a conveyor belt along a production line at the East African Breweries&#8217; microbrewery as the company released its half-year results in Ruaraka, Nairobi Kenya, January 26, 2024. REUTERS\/Monicah Mwangi\/File Photo\/File Photo<\/p>\n<p>[1\/3]An employee inspects bottles of beer on a conveyor belt along a production line at the East African Breweries&#8217; microbrewery as the company released its half-year results in Ruaraka, Nairobi Kenya, January 26, 2024. REUTERS\/Monicah Mwangi\/File Photo\/File Photo <a data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reutersconnect.com\/item\/kenyas-east-african-breweries-half-year-results\/dGFnOnJldXRlcnMuY29tLDIwMjQ6bmV3c21sX1JDMkxQNUE5R0FKNA%3D%3D\/?utm_medium=rcom-article-media&amp;utm_campaign=rcom-rcp-lead\" rel=\"noopener nofollow\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76 collapsible-caption-module__license__CPQvV\">Purchase Licensing Rights, opens new tab<\/a>NAIROBI, Jan 7 (Reuters) &#8211; A Kenyan beer distribution firm has filed a case at Kenya&#8217;s High Court seeking to block Diageo&#8217;s <a data-testid=\"Link\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/world\/asia-pacific\/diageo-sell-east-african-breweries-stake-23-billion-2025-12-17\/\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC\" rel=\"nofollow noopener\" target=\"_blank\">$2.3 billion sale<\/a> of its local subsidiary EABL to Japan&#8217;s Asahi Holdings <a data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/markets\/companies\/2502.T\" rel=\"noopener nofollow\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">(2502.T), opens new tab<\/a> over pending litigation, a lawyer for the challenger said on Wednesday.<\/p>\n<p>Shares in Diageo, which is the maker of Johnnie Walker whisky and Captain Morgan rum, lost more than 2% on news of the case, while EABL was 0.5% lower.<\/p>\n<p data-testid=\"promo-box\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__base__o--Cl body-module__small_body__gOmDf article-body-module__promo-box__hVl8h\"> Sign up  <a data-testid=\"Link\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/world\/africa\/kenyan-beer-firm-asks-court-block-diageos-23-bln-sale-eabl-asahi-2026-01-07\/undefined?location=article-paragraph&amp;redirectUrl=%2Fworld%2Fafrica%2Fkenyan-beer-firm-asks-court-block-diageos-23-bln-sale-eabl-asahi-2026-01-07%2F\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC\" rel=\"nofollow noopener\" target=\"_blank\">here.<\/a><\/p>\n<p>Diageo, the world&#8217;s biggest spirits group, said last month it had agreed a deal with the Japanese brewer for a sale of its 65% stake in East African Breweries Limited <a data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/markets\/companies\/EABL.NR\" rel=\"noopener nofollow\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">(EABL.NR), opens new tab<\/a>, as it looks to <a data-testid=\"Link\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/diageo-braces-150-million-tariff-hit-unveils-500-million-savings-plan-2025-05-19\/\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC\" rel=\"nofollow noopener\" target=\"_blank\">sell assets and reduce debt<\/a> to offset the impact of U.S. tariffs, sales declines and shifting consumer patterns.It has also been reducing its <a data-testid=\"Link\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/diageo-sell-guinness-ghana-stake-castel-81-mln-2025-01-28\/\" class=\"text-module__text__0GDob text-module__inherit-color__PhuPF text-module__inherit-font__1P1hv text-module__inherit-size__EyiQW link-module__link__INqxZ link-module__underline_default__-okuC\" rel=\"nofollow noopener\" target=\"_blank\">asset holdings in Africa<\/a>.DISTRIBUTION FIRM BIA TOSHA CHALLENGES THE DEAL<\/p>\n<p>The deal faces a challenge by Kenyan distributor Bia Tosha, which has asked the court to stop it until its litigation against Diageo, EABL and its Kenyan subsidiary KBL, over a competition dispute, is determined and settled.<\/p>\n<p>Kenya&#8217;s High Court has certified the case as urgent and has set a hearing date for Friday, when it will give directions, Kenneth Kiplagat, Bia Tosha&#8217;s lawyer, told Reuters.<\/p>\n<p>London-listed Diageo did not provide a comment. EABL, which is listed on the Nairobi bourse, said the case brought by Bia Tosha has no factual or legal links to the transaction.<\/p>\n<p>&#8220;Regardless of the change of majority shareholder, EABL and KBL remain independent, capable entities fully able to conduct their business and defend any litigation,&#8221; it said in a statement.<\/p>\n<p>Once completed, the sale of EABL to Asahi, which values the company at $4.8 billion, would mean Diageo no longer has any direct stake in the African beer business. Diageo inherited African beer operations when it was formed via the merger of Grand Metropolitan and Guinness in 1997.<\/p>\n<p data-testid=\"SignOff\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__extra_small__8Buss body-module__full_width__kCIGb body-module__extra_small_body__Bfz20 sign-off-module__text__LQAMP\">Reporting by Duncan Miriri in Nairobi and Emma Rumney in London, editing by Karin Strohecker, Alexander Smith and Barbara Lewis<\/p>\n<p data-testid=\"Body\" dir=\"ltr\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__regular__qJJtA text-module__small__sph8i body-module__base__o--Cl body-module__small_body__gOmDf article-body-module__element__5eCce article-body-module__trust-badge__5mS3f\">Our Standards: <a data-testid=\"Link\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" href=\"https:\/\/www.thomsonreuters.com\/en\/about-us\/trust-principles.html\" rel=\"noopener nofollow\" class=\"text-module__text__0GDob text-module__dark-grey__UFC18 text-module__medium__2Rl30 text-module__small__sph8i link-module__link__INqxZ link-module__underline_default__-okuC link-module__with-icon__qlg76\">The Thomson Reuters Trust Principles., opens new tab<\/a><\/p>\n<p><a href=\"https:\/\/www.reutersagency.com\/en\/licensereuterscontent\/?utm_medium=rcom-article-media&amp;utm_campaign=rcom-rcp-lead\" target=\"_blank\" dir=\"ltr\" class=\"button-module__link__A3sD0 button-module__secondary__70gBu button-module__round__QDFgq button-module__w_auto__Sem-F\" data-testid=\"LicenceContentButton\" rel=\"nofollow noopener\">Purchase Licensing Rights<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Item 1 of 3 An employee inspects bottles of beer on a conveyor belt along a production line&hellip;\n","protected":false},"author":2,"featured_media":10067,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6596,488,2096,4590,685,7074,7075,7076,7077,686,7081,2872,1762,7082,3221,1763,2763,7091,7090,2847,715,7080,7088,492,4892,491,493,7083,7084,1397,714,4955,4586,1395,690,1880,7085,7086,6571,2873,3164,80,2761,7078,7079,6605,2071,1405,3862,7073,7089,1777,7087,1766,1778,3155,2762,3148,2846,1779,1776,1396],"class_list":{"0":"post-10066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kenya","8":"tag-acb","9":"tag-afr","10":"tag-asia","11":"tag-asxpac","12":"tag-bact","13":"tag-beer","14":"tag-beer1","15":"tag-bev","16":"tag-bevs","17":"tag-biz","18":"tag-busprf","19":"tag-clj","20":"tag-cmpny","21":"tag-cmss","22":"tag-crim","23":"tag-deal1","24":"tag-destlita","25":"tag-destoant","26":"tag-destoma","27":"tag-destoukbsm","28":"tag-destozabsm","29":"tag-destseabs","30":"tag-dvst","31":"tag-eafr","32":"tag-easia","33":"tag-emea","34":"tag-emrg","35":"tag-envs","36":"tag-envs1","37":"tag-europ","38":"tag-fin","39":"tag-fobe","40":"tag-fraud1","41":"tag-gb","42":"tag-gen","43":"tag-inds","44":"tag-insts","45":"tag-iser","46":"tag-jp","47":"tag-judic","48":"tag-ke","49":"tag-kenya","50":"tag-legal","51":"tag-liqs","52":"tag-liqs1","53":"tag-monop","54":"tag-mrg","55":"tag-mtpix","56":"tag-ncyc","57":"tag-nrlpaoant","58":"tag-nrlpaoma","59":"tag-privt","60":"tag-profo","61":"tag-publ","62":"tag-pxp","63":"tag-regs","64":"tag-reuters-legal","65":"tag-rsbiregulatory-oversight","66":"tag-sustainable-business","67":"tag-topcmb","68":"tag-topnws","69":"tag-weu"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/10066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/comments?post=10066"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/10066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media\/10067"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media?parent=10066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/categories?post=10066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/tags?post=10066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}