{"id":14323,"date":"2026-01-10T01:33:23","date_gmt":"2026-01-10T01:33:23","guid":{"rendered":"https:\/\/www.europesays.com\/africa\/14323\/"},"modified":"2026-01-10T01:33:23","modified_gmt":"2026-01-10T01:33:23","slug":"youth-to-receive-ksh-25k-as-ruto-launches-ksh-235m-nyota-project-in-rift-valley","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/africa\/14323\/","title":{"rendered":"Youth to receive Ksh.25K as Ruto launches Ksh.235M NYOTA project in Rift Valley"},"content":{"rendered":"

\"Joseph<\/a> By
\n
\n Joseph Muia
\n <\/a>
\n Published on: January 08, 2026 05:15 (EAT)
\n \"Youth <\/p>\n

President William Ruto, while presiding over the disbursement of the Nyota North Rift Cluster Business Start Up Capital, Eldoret, Uasin Gishu County on Thursday, January 8, 2026. PHOTO | PCS<\/p>\n

\"Vocalize <\/p>\n

Audio By Vocalize<\/p>\n

President William Ruto has launched the NYOTA Project Business
\nStart-Up Capital disbursement for six counties in the North Rift region, which targets thousands of youth with capital support to begin and expand
\nbusinesses.<\/p>\n

The programme will see Ksh.235,575,000
\ndisbursed to 9,423 youths from Uasin Gishu, Elgeyo Marakwet,
\nNandi, Trans-Nzoia, Turkana, and West Pokot counties.<\/p>\n

Each beneficiary will receive Ksh.25,000, with Ksh.22,000
\ndeposited into the Pochi La Biashara Wallet to support business operations,
\nwhile Ksh.3,000 will be deposited into the Haba Na Haba savings
\naccount under NSSF to encourage a savings culture among young
\nentrepreneurs.<\/p>\n

Speaking at the launch held in\u00a0Eldoret, Uasin Gishu County,\u00a0President Ruto hailed the NYOTA Project as \u201ca benchmark
\nfor transparency and inclusivity,\u201d saying it gives \u201cevery young Kenyan
\nan equal chance through a fully digitised process.\u201d <\/p>\n

He said the initiative
\nis a flagship youth empowerment programme focusing on job creation and
\nenterprise development, and complements other interventions, including
\nopportunities under the affordable housing project, labour export, and the
\ndigital economy.<\/p>\n

County Governors from the benefiting counties pledged
\nsupport to NYOTA beneficiaries, committing to waive business licences and cess
\ncharges to reduce the cost of doing business, while also promising to provide
\nadditional enterprise development funds for further capital needs.<\/p>\n

During a high-level mentorship session hosted by Susan
\nMangeni, Principal Secretary in the State Department for MSMEs Development,
\nPresident Ruto shared his personal journey as a hustler in Maili Tisa, urging
\nyouths to remain resilient and make use of initiatives such as the Hustler Fund,
\nUwezo Fund, and the Micro and Small Enterprises Authority to grow their
\nbusinesses.<\/p>\n

Cabinet Secretary for Cooperatives and MSMEs Development Wycliffe
\nOparanya described the NYOTA Project as \u201cthe largest youth job creation
\nexercise in Kenya\u2019s history,\u201d saying it guarantees fairness with \u201cat
\nleast 70 beneficiaries reached in each of the 1,450 wards across the country.\u201d<\/p>\n

Cabinet Secretary for Youth Affairs, Creative Economy and
\nSports Salim Mvurya urged beneficiaries to invest the funds wisely,
\nnoting that additional components such as Job Experience and Recognition of
\nPrior Learning, will roll out after completion of business support activities.<\/p>\n

National Assembly Trade and Cooperatives Committee Vice
\nChair Marianne Keitany noted that Parliament is considering the
\nStart-Up Bill, which seeks to improve the operating environment for MSMEs by
\nmainstreaming business development services, enabling licence waivers, and
\nestablishing structured capital support frameworks.<\/p>\n","protected":false},"excerpt":{"rendered":"By Joseph Muia Published on: January 08, 2026 05:15 (EAT) President William Ruto, while presiding over the disbursement…\n","protected":false},"author":2,"featured_media":14324,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[3672,9551,80,9553,9552,1346],"class_list":{"0":"post-14323","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kenya","8":"tag-citizen-digital","9":"tag-eldoret","10":"tag-kenya","11":"tag-nyota","12":"tag-rift-valley","13":"tag-william-ruto"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/14323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/comments?post=14323"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/14323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media\/14324"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media?parent=14323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/categories?post=14323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/tags?post=14323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}