Kenya, 12 January 2026 – President William Ruto is on Monday launching the disbursement of KSh 173.2 million in start-up capital to thousands of small traders and young entrepreneurs across four Mt Kenya counties under the National Youth Opportunities Towards Advancement (NYOTA) Project.<\/p>\n
The funds will be rolled out at a ceremony at the Agricultural Society of Kenya (ASK) Kabiru-ini Grounds in Nyeri Town Constituency, benefiting residents of Nyeri, Nyandarua, Kirinyaga and Murang\u2019a counties.<\/p>\n
In the first phase of the programme, 6,982 applicants have been approved to receive KSh 25,000 each to help them establish or expand small businesses in their communities.<\/p>\n
Of this amount, KSh 22,000 will be deposited directly into Pochi La Biashara to ensure the money is used strictly for business-related activities, while KSh 3,000 will be saved in each beneficiary\u2019s National Social Security Fund (NSSF) account to promote a savings culture and future financial security.<\/p>\n
The NYOTA Project is a key pillar of the government\u2019s economic empowerment strategy aimed at tackling unemployment and boosting grassroots enterprise by providing accessible and affordable capital to those locked out of traditional credit systems.<\/p>\n","protected":false},"excerpt":{"rendered":"Kenya, 12 January 2026 – President William Ruto is on Monday launching the disbursement of KSh 173.2 million…\n","protected":false},"author":2,"featured_media":18447,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[63,1100,1104,854,1102,1107,1109,1106,1098,1096,1101,1103,1108,1105,1094,302,83,1099,1028,1095,321,262,1097,80,96,261],"class_list":{"0":"post-18446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kenya","8":"tag-africa","9":"tag-african-business","10":"tag-african-culture","11":"tag-african-development","12":"tag-african-economy","13":"tag-african-education","14":"tag-african-entertainment","15":"tag-african-healthcare","16":"tag-african-media","17":"tag-african-news","18":"tag-african-politics","19":"tag-african-society","20":"tag-african-sports","21":"tag-african-technology","22":"tag-analysis","23":"tag-breaking-news","24":"tag-business","25":"tag-continental-news","26":"tag-current-affairs","27":"tag-dawan-africa","28":"tag-east-africa","29":"tag-economy","30":"tag-horn-of-africa","31":"tag-kenya","32":"tag-news","33":"tag-politics"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/18446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/comments?post=18446"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/18446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media\/18447"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media?parent=18446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/categories?post=18446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/tags?post=18446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}