{"id":200501,"date":"2026-04-23T00:17:11","date_gmt":"2026-04-23T00:17:11","guid":{"rendered":"https:\/\/www.europesays.com\/africa\/200501\/"},"modified":"2026-04-23T00:17:11","modified_gmt":"2026-04-23T00:17:11","slug":"rick-ross-africas-music-moment-is-now","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/africa\/200501\/","title":{"rendered":"Rick Ross: Africa\u2019s Music Moment is Now"},"content":{"rendered":"<p>By Lauren Lee<\/p>\n<p>African music is dominating the global soundscape, with Afrobeats and other genres reshaping mainstream music worldwide. But Rick Ross, the stage name of William Leonard Roberts II, says this moment was inevitable \u2014 and believes Africa\u2019s global influence should have arrived much sooner.<\/p>\n<p>\u201cI love it,\u201d Ross said of Afrobeats\u2019 global takeover. \u201cFor the ones that really understand live and real music, you understand. It\u2019s been well overdue for a long time.\u201d<\/p>\n<p>Speaking in a wide-ranging interview with CNN\u2019s Lamide Akintobi in Miami, the American rapper and founder of the Maybach Music Group traced today\u2019s Afrobeats explosion back decades to the pioneers who laid the foundation.<\/p>\n<p>\u201cWhen you think about Afrobeats now, that\u2019s Fela Kuti,\u201d he said. \u201cThat funk vibe been going on for years and years and years to me.\u201d<\/p>\n<p>Drawing a parallel familiar to hip-hop fans, Ross compared pioneering Nigerian musician Kuti\u2019s effect on African music to James Brown\u2019s influence on early hip hop, noting, \u201cSo much hip hop was inspired by James Brown and his samples; to me that\u2019s what Fela was.\u201d<\/p>\n<p>\u201cIt was always genius,\u201d he added. \u201cNow, I sit back and enjoy it. And I really feel it\u2019s only the beginning.\u201d<\/p>\n<p>Early African collaborations \u2014 before it was mainstream<\/p>\n<p>Long before cross-continental collaborations became commonplace, Ross was already building musical bridges. He recalled how his appearance on the 2012 remix of \u201cBeautiful Onyinye\u201d with Nigerian duo P-Square came together organically.<\/p>\n<p>Ross described the music he released between 2009 and 2014 \u2014 what he calls his \u201cMaybach Music era\u201d \u2014 as an opportunity to explore a broader sound, weaving jazz and funk elements into hip-hop. \u201cI love those records,\u201d he said.<\/p>\n<p>Ross said discussions with Senegalese American star Akon about African music drew him deeper into the sound. During one of those meetings, he connected with P-Square, which led to the remix of \u201cBeautiful Onyinye.\u201d<\/p>\n<p>\u201cThey were young, but they were dope. I saw the vision. I saw the talent, and this was before this was popular\u2026 and it was just organic,\u201d said Ross.<\/p>\n<p>Years later, collaborations with artists such as Nigeria\u2019s Yemi Alade continued that momentum.<\/p>\n<p>\u201cFor one, she is on fire. She is just dope. Her style, her energy,\u201d Ross said. \u201cIt\u2019s organic, it\u2019s real\u2026 and to me it\u2019s something that, man, it ain\u2019t no cap to it. There ain\u2019t no limit on how big this sh*t just gonna continue to grow.\u201d<\/p>\n<p>He has also worked alongside artists including Nigerian American rapper Wale and\u00a0<a href=\"https:\/\/www.cnn.com\/videos\/tv\/2024\/03\/25\/african-voices-stonebwoy-bob-marley-tuff-gong-spc.cnn\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ghanaian star Stonebwoy<\/a>, further expanding his African collaborations across genres.<\/p>\n<p>A forthcoming Africa-focused album<\/p>\n<p>Now, Ross is doubling down. He revealed that a new collaborative project with African artists and producers is already in motion through his label Maybach Music Group.<\/p>\n<p>\u201cSo many African artists, producers, big ones, small ones\u2026 we\u2019ve been collaborating on this project for over 12 months\u2026 halfway through this year, get ready for it, we\u2019re gonna do some real big things.\u201d<\/p>\n<p>He also shared his ultimate dream lineup \u2014 a cross-generational African diaspora supergroup. \u201cIf I had a dream collaboration right now, it\u2019d be Ricky Rozay (Ross\u2019s nickname), it\u2019d be Bob Marley, Fela Kuti and Burna Boy,\u201d he said. \u201cImagine that\u2026 that\u2019s king level.\u201d<\/p>\n<p>He added: \u201cI wanna most definitely salute Burna Boy and what he got going on. Boy on fire, on fire\u2026 I see the young Rozay in him. Don\u2019t stop\u2026 And to me, that\u2019s what the game is about. The culture is about.\u201d<\/p>\n<p>The rapper\u2019s connection to Africa extends beyond music. On a recent trip to Zimbabwe, Ross received a hero\u2019s welcome from fans and local leaders.<\/p>\n<p>During the visit, he expressed an interest in investing in property in the country \u2014 signaling that his ties to the continent may soon include business and real estate. The visit reinforced what he has long said publicly: Africa is a place of opportunity and long-term partnership.<\/p>\n<p>Beyond trends: A cultural force<\/p>\n<p>Ross also recalled a powerful moment during his May 2025 trip to Durban, South Africa, where he headlined the Durban Music Fest at Moses Mabhida Stadium. Ahead of the show, he said he visited underserved communities, despite warnings from authorities.<\/p>\n<p>\u201cI saw the beauty in where we were going,\u201d he said.<\/p>\n<p>\u201cThe very next night I had one of the biggest concerts out there\u2026 and it was just one of those things, man\u2026 it felt good. The energy was there; the love was there. This is what Rozay is supposed to do right here.\u201d<\/p>\n<p>For Ross, Africa is not a moment \u2014 it is momentum. \u201cIt\u2019s an amazing place and just warming up,\u201d he said.<\/p>\n<p>And as Afrobeats continues to dominate global charts, the Miami rapper insists the world is simply catching up to a rhythm that has always been there. \u201cI sit back and enjoy it,\u201d he repeated. \u201cAnd I really feel it\u2019s only the beginning.\u201d<\/p>\n<p>\n\tRelated<\/p>\n","protected":false},"excerpt":{"rendered":"By Lauren Lee African music is dominating the global soundscape, with Afrobeats and other genres reshaping mainstream music&hellip;\n","protected":false},"author":2,"featured_media":200502,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[63,3022,3023,3025,3026,3027,3029,96,102570,3031,2679,3032],"class_list":{"0":"post-200501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-africa","8":"tag-africa","9":"tag-african-american","10":"tag-african-americans","11":"tag-black-americans","12":"tag-black-community","13":"tag-black-people","14":"tag-community","15":"tag-news","16":"tag-rick-ross","17":"tag-san-diego-voice-and-viewpoint","18":"tag-united-states","19":"tag-voice-and-viewpoint"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@africa\/116451150596296182","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/200501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/comments?post=200501"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/200501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media\/200502"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media?parent=200501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/categories?post=200501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/tags?post=200501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}