{"id":22366,"date":"2026-01-14T07:33:06","date_gmt":"2026-01-14T07:33:06","guid":{"rendered":"https:\/\/www.europesays.com\/africa\/22366\/"},"modified":"2026-01-14T07:33:06","modified_gmt":"2026-01-14T07:33:06","slug":"netflix-fuels-global-expansion-in-ad-supported-streaming","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/africa\/22366\/","title":{"rendered":"Netflix Fuels Global Expansion In Ad-Supported Streaming"},"content":{"rendered":"

\"\"<\/p>\n

Ad-supported streaming grew significantly across major platforms from Q4 2024 to Q3 2025, even as Prime Video saw a decline in usage.<\/p>\n

According to research from Digital i, the global adoption of ad-supported subscription tiers surged for Netflix, Disney+, and HBO Max during this period. Notably, Netflix saw the most significant increase, with 40% of its active accounts using the Standard with Ads plan in Q3 2025 across the 20 countries analysed by Digital i, and this marks a notable rise of 14% from 26% of subscribers on that tier reported in Q4 2024 in Digital i\u2019s trend report titled Evolving Streamer Strategies.<\/p>\n

Further insights from Comscore\u2019s State of Streaming 2025 report revealed that time spent on leading ad-supported streaming services increased by 43% in 2025, with Netflix\u2019s ad-supported plan now making up 45% of total viewing hours in U.S. households\u2014up from 34% in August 2024.<\/p>\n

During the same timeframe, Disney+ saw its ad-supported tier usage jump from 35% to 44%, while HBO Max\u2019s usage rose from 22% to 28%. Although Amazon\u2019s Prime Video still holds the record for the highest ad-supported tier usage, that number dipped from 88% of subscribers in Q4 2024 to 82% by Q3 2025.<\/p>\n

Digital i collects and analyses streaming audience data across a variety of countries, including the U.S., Canada, Argentina, Mexico, Brazil, Colombia, the UK, France, Italy, Germany, Spain, the Netherlands, Poland, Denmark, Finland, Sweden, Norway, Australia, South Korea, and Japan.<\/p>\n","protected":false},"excerpt":{"rendered":"Ad-supported streaming grew significantly across major platforms from Q4 2024 to Q3 2025, even as Prime Video saw…\n","protected":false},"author":2,"featured_media":22367,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[63,3838,13826,13827,5296,5297,13828],"class_list":{"0":"post-22366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-africa","8":"tag-africa","9":"tag-digital-services","10":"tag-disney","11":"tag-hbo-max","12":"tag-netflix","13":"tag-news-reports","14":"tag-prime-video"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/22366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/comments?post=22366"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/22366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media\/22367"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media?parent=22366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/categories?post=22366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/tags?post=22366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}