{"id":25813,"date":"2026-01-15T20:42:16","date_gmt":"2026-01-15T20:42:16","guid":{"rendered":"https:\/\/www.europesays.com\/africa\/25813\/"},"modified":"2026-01-15T20:42:16","modified_gmt":"2026-01-15T20:42:16","slug":"ghana-will-not-just-be-a-december-destination-but-all-year-round","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/africa\/25813\/","title":{"rendered":"Ghana will not just be a December destination but all year round"},"content":{"rendered":"

\"Maame <\/a>Maame Efua Houadjeto is the CEO of the Ghana Tourism Authority<\/p>\n

The Chief Executive Officer of the Ghana Tourism Authority (GTA), Maame Efua Houadjeto, has said that deliberate steps are being taken to reposition the country as an all-year tourism destination.<\/p>\n

Speaking at a media engagement at the Accra City Hotel on January 13, Houadjeto noted that while the success of the 2025 \u201cDecember in GH\u201d festivities boosted tourism, sustaining that momentum will require deeper regional participation and coordination among stakeholders.<\/p>\n

According to her, tourism is increasingly delivering economic benefits to young people and the country should be known not only during the December season.<\/p>\n

\u201cTourism is now translating into real opportunity. It is creating jobs for our youth, opening doors for entrepreneurs, empowering creatives and fuelling a fast-growing industry of content creators who are telling Ghana\u2019s story in fresh and compelling ways,\u201d she said.<\/p>\n

She explained that the authority is intentionally focused on harnessing this momentum by supporting talent, raising standards and ensuring that tourism growth remains inclusive.<\/p>\n

\u201cThat is why we are positioning Ghana not just as a December destination but as an all-year tourism powerhouse,\u201d she added.<\/p>\n

The GTA CEO also highlighted the growing global appreciation of Ghana\u2019s culture, fashion, music, cuisine and heritage, noting that visitors are increasingly drawn to authentic cultural experiences rather than events alone.<\/p>\n

\u201cToday, the world is not only coming to Ghana for events; they are coming to experience our culture, fashion, culinary offerings and our people,\u201d she stated.<\/p>\n

She also called on the media to play a responsible role in shaping Ghana\u2019s tourism narrative, urging journalists to tell balanced stories that reflect the country\u2019s positive image without descending into propaganda.<\/p>\n

\u201cWe are not asking the media to do public relations or propaganda for the Authority. However, in writing about Ghana\u2019s tourism, we must be mindful to present well-balanced stories and avoid narratives that unfairly skew the image of our country,\u201d she said.<\/p>\n

The media engagement was attended by key members of GTA management, including Deputy CEO in charge of Operations, Ekow Sampson; Deputy CEO for General Services, Bernard Anane Nsiah; and Deputy CEO for Marketing and Special Duties, Abeiku Aggrey Santana.<\/p>\n

ID\/AE<\/p>\n

Watch the latest episode of Talkertainment below:<\/p>\n","protected":false},"excerpt":{"rendered":"Maame Efua Houadjeto is the CEO of the Ghana Tourism Authority The Chief Executive Officer of the Ghana…\n","protected":false},"author":2,"featured_media":25814,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[79],"class_list":{"0":"post-25813","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ghana","8":"tag-ghana"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/25813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/comments?post=25813"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/posts\/25813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media\/25814"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/media?parent=25813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/categories?post=25813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/africa\/wp-json\/wp\/v2\/tags?post=25813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}