{"id":127089,"date":"2026-06-11T08:28:31","date_gmt":"2026-06-11T08:28:31","guid":{"rendered":"https:\/\/www.europesays.com\/afrique\/127089\/"},"modified":"2026-06-11T08:28:31","modified_gmt":"2026-06-11T08:28:31","slug":"nous-cherchons-a-faire-mieux-quamazon-le-plan-de-bataille-du-chinois-jd-com-pour-conquerir-leurope","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/afrique\/127089\/","title":{"rendered":"\u00ab\u00a0Nous cherchons \u00e0 faire mieux qu\u2019Amazon\u00a0\u00bb\u00a0: le plan de bataille du chinois JD.com pour conqu\u00e9rir l&rsquo;Europe"},"content":{"rendered":"<p>\n    Rival d\u2019Alibaba dans l\u2019empire du Milieu, l\u2019e-commer\u00e7ant part \u00e0 l\u2019assaut du Vieux continent. Sandy Xu, sa directrice g\u00e9n\u00e9rale, d\u00e9taille sa strat\u00e9gie.<\/p>\n<p class=\"fig-paragraph\">\u00ab La raison pour laquelle nous entrons sur le march\u00e9 europ\u00e9en est simple\u00a0: nous pensons pouvoir offrir une meilleure exp\u00e9rience d\u2019achat aux consommateurs europ\u00e9ens, assure Sandy Xu, la directrice g\u00e9n\u00e9rale du g\u00e9ant du commerce chinois JD.com, depuis le si\u00e8ge p\u00e9kinois qui accueille, sur cinq campus, 60.000 des 900.000 salari\u00e9s du groupe. Gr\u00e2ce \u00e0 notre efficacit\u00e9 op\u00e9rationnelle, nous pouvons proposer des produits de qualit\u00e9 \u00e0 des prix relativement comp\u00e9titifs \u00bb.<\/p>\n<p class=\"fig-body-link\">\n            \u00c0 lire aussi<br \/>\n        <a class=\"fig-body-link__link\" href=\"http:\/\/www.lefigaro.fr\/societes\/l-ue-enquete-sur-le-rachat-du-2e-actionnaire-de-fnac-darty-par-le-geant-chinois-jd-com-20260528\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                L&rsquo;UE enqu\u00eate sur le rachat du 2e actionnaire de Fnac Darty par le g\u00e9ant chinois JD.com<br \/>\n    <\/a>\n<\/p>\n<p class=\"fig-paragraph\">Face \u00e0 une poign\u00e9e de journalistes europ\u00e9ens invit\u00e9s \u00e0 P\u00e9kin, la dirigeante tient \u00e0 faire passer le message\u00a0: au moment o\u00f9\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/on-n-est-pas-un-discounter-joybuy-la-plateforme-du-geant-chinois-jd-com-se-lance-a-l-assaut-de-l-europe-20260316\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">JD.com<\/a>\u00a0part \u00e0 la conqu\u00eate des consommateurs du Vieux continent, elle n\u2019a pas peur du leader mondial, le g\u00e9ant am\u00e9ricain\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/choose-france-2026-amazon-annonce-trois-nouveaux-sites-logistiques-pour-1-000-cdi-supplementaires-20260601\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Amazon<\/a>\u00a0qui est num\u00e9ro un du commerce en ligne en Europe.<\/p>\n<p>                                            Un Black Friday \u00e0 la chinoise programm\u00e9 mi-juin<\/p>\n<p class=\"fig-paragraph\">Arriv\u00e9e en mars dernier en France, au Royaume-Uni, en Allemagne, aux Pays-Bas, en Belgique et au Luxembourg, la plateforme de commerce en ligne de JD.com, Joybuy, qui commercialise essentiellement des produits de marque (Pampers\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 84% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsocietes%2Fnous-cherchons-a-faire-mieux-qu-amazon-le-plan-de-bataille-du-chinois-jd-com-pour-conquerir-l-europe-20260611\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"Rival d\u2019Alibaba dans l\u2019empire du Milieu, l\u2019e-commer\u00e7ant part \u00e0 l\u2019assaut du Vieux continent. Sandy Xu, sa directrice g\u00e9n\u00e9rale,&hellip;\n","protected":false},"author":2,"featured_media":127090,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2],"tags":[18042,18,18043],"class_list":["post-127089","post","type-post","status-publish","format-standard","has-post-thumbnail","category-europe","tag-amazon","tag-europe","tag-jd-com"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@afrique\/116730534522577572","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/127089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/comments?post=127089"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/127089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media\/127090"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media?parent=127089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/categories?post=127089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/tags?post=127089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}