{"id":128158,"date":"2026-06-12T10:35:15","date_gmt":"2026-06-12T10:35:15","guid":{"rendered":"https:\/\/www.europesays.com\/afrique\/128158\/"},"modified":"2026-06-12T10:35:15","modified_gmt":"2026-06-12T10:35:15","slug":"label-musical-universal-music-lance-sa-filiale-afrique-du-nord-a-casablanca","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/afrique\/128158\/","title":{"rendered":"Label musical : Universal Music lance sa filiale Afrique du Nord \u00e0 Casablanca"},"content":{"rendered":"<p>\t\t<img width=\"1200\" height=\"600\" src=\"https:\/\/www.europesays.com\/afrique\/wp-content\/uploads\/2026\/06\/Universal-Music.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/><\/p>\n<p>Universal Music Morocco &amp; North Africa a annonc\u00e9, cette semaine, le lancement de Def Jam Recordings North Africa. La nouvelle filiale du l\u00e9gendaire label de hip-hop sera bas\u00e9e \u00e0 Casablanca et couvrira l\u2019ensemble du Maghreb.<\/p>\n<p>La c\u00e9r\u00e9monie de lancement a r\u00e9uni professionnels de l\u2019industrie, artistes et acteurs culturels de la r\u00e9gion. Def Jam North Africa mettra initialement l\u2019accent sur les artistes Najm, r\u00e9cemment sign\u00e9, ainsi que les nouveaux venus SHR et Aujiss.<\/p>\n<p>Le label a \u00e9galement annonc\u00e9 des partenariats avec les producteurs marocains Oldygothesound, Bayadis et Nouvo. Cr\u00e9\u00e9 en 1984, Def Jam est une r\u00e9f\u00e9rence mondiale du hip-hop. Cette ouverture s\u2019inscrit dans une strat\u00e9gie d\u2019expansion apr\u00e8s les lancements en Afrique subsaharienne, Asie du Sud-Est, Europe et Chine.<\/p>\n<p>Universal Music Group (UMG), pr\u00e9sent au Maroc depuis 2019, y a d\u00e9velopp\u00e9 une structure compl\u00e8te de services aux artistes en 2022.<\/p>\n<p>Selon l\u2019IFPI, la r\u00e9gion MENA a connu une croissance de 15,2% en 2025, devenant la deuxi\u00e8me r\u00e9gion \u00e0 la plus forte progression mondiale.<\/p>\n<p>Adam Granite (UMG) a salu\u00e9 \u00abune \u00e9tape strat\u00e9gique pour une r\u00e9gion regorgeant de talents\u00bb, tandis que Tunji Balogun (PDG de Def Jam) a soulign\u00e9 l\u2019ambition de \u00abfaire entendre ces voix sur la sc\u00e8ne mondiale\u00bb.<\/p>\n<p>A regarder aussi<\/p>\n<p>                  <img class=\"ytsponso-v46-side-showlogo\" src=\"https:\/\/www.europesays.com\/afrique\/wp-content\/uploads\/2026\/05\/logo_colored_transparent_4k_from_vector_source-scaled.png\" alt=\"L'Entretien des \u00c9CO\" loading=\"lazy\" decoding=\"async\"\/><br \/>\n                                      <img class=\"ytsponso-v46-side-showlogo-dark\" src=\"https:\/\/www.europesays.com\/afrique\/wp-content\/uploads\/2026\/05\/logo_entretien_eco_sombre_transparent_4k-scaled.png\" alt=\"\" aria-hidden=\"true\" loading=\"eager\" decoding=\"async\"\/><\/p>\n<p><\/p>\n<p>&#13;<\/p>\n<p><\/p>\n<p><a dir=\"LTR\" class=\"alert-main\" href=\"https:\/\/leseco.ma\/maroc\/marques-marocaines-mondial-2026-le-grand-test-publicitaire.html\" target=\"_blank\" rel=\"nofollow noopener\">&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        &#13;<br \/>\n        &#13;<br \/>\n<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Universal Music Morocco &amp; North Africa a annonc\u00e9, cette semaine, le lancement de Def Jam Recordings North Africa.&hellip;\n","protected":false},"author":2,"featured_media":128159,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[6,42852,42853],"class_list":["post-128158","post","type-post","status-publish","format-standard","has-post-thumbnail","category-afrique","tag-afrique","tag-def-jam-recordings-north-africa","tag-universal-music"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@afrique\/116736696205136720","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/128158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/comments?post=128158"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/128158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media\/128159"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media?parent=128158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/categories?post=128158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/tags?post=128158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}