{"id":142010,"date":"2026-06-27T08:06:08","date_gmt":"2026-06-27T08:06:08","guid":{"rendered":"https:\/\/www.europesays.com\/afrique\/142010\/"},"modified":"2026-06-27T08:06:08","modified_gmt":"2026-06-27T08:06:08","slug":"lusine-dacia-a-tanger-histoire-dun-accord-gagnant-entre-renault-et-le-maroc","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/afrique\/142010\/","title":{"rendered":"L\u2019usine Dacia \u00e0 Tanger, histoire d\u2019un accord gagnant entre Renault et le Maroc"},"content":{"rendered":"<p>\n    R\u00c9CIT &#8211; Infrastructures, zones franches\u2026 Le Maroc n\u2019a pas l\u00e9sin\u00e9 pour s\u00e9duire Renault. En contrepartie, le pays a impos\u00e9 ses pr\u00e9rogatives.<\/p>\n<p class=\"fig-paragraph\">Le \u00ab\u00a0contenu local\u00a0\u00bb dans l\u2019automobile\u00a0? Les autorit\u00e9s et les industriels europ\u00e9ens en discutent.\u00a0<a href=\"https:\/\/www.lefigaro.fr\/societes\/2016\/12\/21\/20005-20161221ARTFIG00309-au-maroc-renault-a-ouvert-la-voie-aux-autres-constructeurs.php\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Au Maroc<\/a>, il a \u00e9t\u00e9 impos\u00e9 \u00e0 Renault depuis des ann\u00e9es, pour contraindre le constructeur \u00e0 acheter ses composants \u00e0 des fournisseurs install\u00e9s localement et cr\u00e9er ainsi des emplois.<\/p>\n<p class=\"fig-paragraph\">Le partenariat entre le groupe et le royaume ne date pas d\u2019hier. \u00ab\u00a0Renault est pr\u00e9sent au Maroc depuis 1928\u00a0\u00bb, rappelle Mohamed Bachiri, le directeur g\u00e9n\u00e9ral de Renault dans le pays. Cette premi\u00e8re \u00e9tape \u00e9tait seulement commerciale, avec la vente de v\u00e9hicules \u00ab\u00a0made in France\u00a0\u00bb \u00e0 l\u2019\u00e9poque. D\u00e8s les ann\u00e9es 1960, une usine d\u2019assemblage a \u00e9t\u00e9 install\u00e9e \u00e0 Casablanca par la Somar, une soci\u00e9t\u00e9 d\u00e9tenue par l\u2019\u00c9tat marocain dont Renault \u00e9tait minoritaire. La premi\u00e8re usine automobile du royaume \u00e9tait n\u00e9e. Le Losange a ensuite rachet\u00e9 la part de l\u2019\u00c9tat.<\/p>\n<p class=\"fig-body-link\">\n            \u00c0 lire aussi<br \/>\n        <a class=\"fig-body-link__link\" href=\"http:\/\/www.lefigaro.fr\/societes\/renault-le-chiffre-d-affaires-augmente-au-premier-trimestre-malgre-les-contreperformances-de-dacia-20260423\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                Renault: le chiffre d&rsquo;affaires augmente au premier trimestre malgr\u00e9 les contre-performances de Dacia<br \/>\n    <\/a>\n<\/p>\n<p class=\"fig-paragraph\">Le royaume a pu une nouvelle fois compter sur Renault pour faire \u00e9merger une industrie automobile d\u2019ampleur, lorsque cette activit\u00e9 a \u00e9t\u00e9 d\u00e9sign\u00e9e comme l\u2019un\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 84% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vente Flash<\/p>\n<p class=\"fig-premium-paywall__subtitle\">-70% sur votre abonnement. Sans engagement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Feconomie%2Fl-usine-dacia-a-tanger-histoire-d-un-accord-gagnant-entre-renault-et-le-maroc-20260627\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"R\u00c9CIT &#8211; Infrastructures, zones franches\u2026 Le Maroc n\u2019a pas l\u00e9sin\u00e9 pour s\u00e9duire Renault. En contrepartie, le pays a&hellip;\n","protected":false},"author":2,"featured_media":142011,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[83],"tags":[86,5699],"class_list":["post-142010","post","type-post","status-publish","format-standard","has-post-thumbnail","category-maroc","tag-maroc","tag-renault"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@afrique\/116821044901330878","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/142010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/comments?post=142010"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/142010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media\/142011"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media?parent=142010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/categories?post=142010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/tags?post=142010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}