{"id":144243,"date":"2026-06-30T01:33:15","date_gmt":"2026-06-30T01:33:15","guid":{"rendered":"https:\/\/www.europesays.com\/afrique\/144243\/"},"modified":"2026-06-30T01:33:15","modified_gmt":"2026-06-30T01:33:15","slug":"yassin-elsaayad-chairman-elsayyad-group-egypt-the-three-types-of-activities-support-each-other","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/afrique\/144243\/","title":{"rendered":"Yassin Elsaayad Chairman ElSayyad Group Egypt : \u00ab\u00a0The three types of activities support each other.\u00a0\u00bb"},"content":{"rendered":"

Lors d\u2019un \u00e9v\u00e8nement organis\u00e9 par\u00a0COFICERT<\/a>\u00a0et qui s\u2019est d\u00e9roul\u00e9 chez\u00a0Euronext Paris, des entreprises et des institutions ont pu mettre en avant\u00a0la gouvernance, la conformit\u00e9, la lutte contre le blanchiment de capitaux, la lutte contre la corruption et les crit\u00e8res ESG.<\/p>\n

COFICERT<\/a>\u00a0et\u00a0\u00a0IGSF \u2013 International Group for Sustainable Finance<\/a>\u00a0 se sont engag\u00e9s pour la promotion des standards internationaux de gouvernance et de conformit\u00e9.<\/p>\n

LA BOURSE ET LA VIE TV \u00e9diteur de la Web TV www.labourseetlavie.com est partenaire de cet \u00e9v\u00e8nement.\u00a0<\/p>\n

Des personnalit\u00e9s sont venus parler de leur\u00a0certification 2026\u00a0dans les domaines cit\u00e9s plus haut.<\/p>\n

Yassin El Sayyad, le Pr\u00e9sident (Chairman) de la soci\u00e9t\u00e9 Elsayyad Group Egypt. La soci\u00e9t\u00e9 est notamment un acteur majeur de la distribution automobile en \u00c9gypte.<\/p>\n

Didier Testot : Yassin Elsayyad, merci d\u2019\u00eatre avec nous aujourd\u2019hui. Vous \u00eates le pr\u00e9sident du groupe Elsayyad, un groupe \u00e9gyptien. Quelle est votre r\u00e9action apr\u00e8s l\u2019obtention de la certification par Coficert ? Comment le groupe a-t-il travaill\u00e9 au cours des derniers mois, de l\u2019ann\u00e9e \u00e9coul\u00e9e, pour obtenir cette certification ?<\/p>\n

Jassin El Sayyad : Notre groupe est une soci\u00e9t\u00e9 holding, et nous avons plusieurs entreprises sous l\u2019\u00e9gide de ce groupe. Nous avons une soci\u00e9t\u00e9 appel\u00e9e Prime Property pour l\u2019immobilier. Nous avons \u00e9galement Prime pour la distribution automobile, et nous avons Hertz pour la location de voitures. Bien s\u00fbr, chaque entreprise est ind\u00e9pendante, mais le groupe Elsayyad est la holding. Comme toute autre entreprise en \u00c9gypte, nous avons notre audit interne et notre auditeur externe. Lorsque nous avons d\u00e9cid\u00e9 de viser cette certification, nous l\u2019avons consid\u00e9r\u00e9e comme un audit suppl\u00e9mentaire pour nous, car vous ne pouvez pas obtenir le certificat \u00e0 moins d\u2019\u00eatre enti\u00e8rement audit\u00e9. J\u2019ai vraiment appr\u00e9ci\u00e9 ce qui s\u2019est pass\u00e9, car nous avons \u00e9t\u00e9 audit\u00e9s par le groupe. Ils nous ont audit\u00e9s, et nous avons beaucoup am\u00e9lior\u00e9 nos proc\u00e9dures internes en fonction de leurs recommandations. C\u2019est donc une valeur ajout\u00e9e. C\u2019est la raison pour laquelle j\u2019ai recommand\u00e9 \u00e0 d\u2019autres entreprises que nous connaissons de chercher \u00e0 obtenir une telle certification. Cela nous aide \u00e9galement car nous travaillons avec diverses banques, \u00e0 l\u2019\u00e9chelle locale et internationale. Lorsqu\u2019elles ont su que nous avions cette certification d\u00e9livr\u00e9e d\u2019ici, cela a vraiment apport\u00e9 plus de soutien \u00e0 l\u2019entreprise. C\u2019est pourquoi je suis venu ici aujourd\u2019hui pour assister \u00e0 l\u2019\u00e9v\u00e9nement, afin de nous pr\u00e9senter et de rencontrer d\u2019autres personnes.<\/p>\n

Didier Testot : Nous savons que le contexte international n\u2019est pas facile ; il y a des guerres, des crises climatiques, d\u2019autres crises. Chaque semaine, nous avons une nouvelle crise, ce n\u2019est pas facile pour une entreprise. Comment votre entreprise s\u2019adapte-t-elle \u00e0 ce nouveau contexte ? Ajustez-vous votre strat\u00e9gie \u00e0 cause de cela ?<\/p>\n

Jassin El Sayyad : Oui, bien s\u00fbr, nous ajustons notre strat\u00e9gie de temps en temps en fonction de la situation actuelle, en particulier de la situation politique. L\u2019\u00c9gypte est tr\u00e8s stable, et cela nous aide. En ce qui concerne l\u2019immobilier, cela d\u00e9pend du tourisme. Avec l\u2019ouverture du nouveau mus\u00e9e en \u00c9gypte, nous avons conclu un contrat de gestion avec le groupe Emaar (la soci\u00e9t\u00e9 holding Dubai Properties et Emaar) pour construire un h\u00f4tel 3 \u00e9toiles appel\u00e9 Rove Hotel. Il se trouve \u00e0 environ 10 minutes du nouveau mus\u00e9e en \u00c9gypte. Nous avons sign\u00e9 le contrat et nous commen\u00e7ons la construction maintenant. Cela nous aidera \u00e0 am\u00e9liorer nos activit\u00e9s et notre strat\u00e9gie. De plus, nous am\u00e9liorons notre offre d\u2019appartements meubl\u00e9s \u00e0 louer car il y a une forte demande pour cela. C\u2019est g\u00e9r\u00e9 par mon fils, qui a obtenu son dipl\u00f4me aux \u00c9tats-Unis ; apr\u00e8s son retour, il a commenc\u00e9 \u00e0 diriger cette activit\u00e9 et il s\u2019en sort tr\u00e8s bien. L\u2019autre type d\u2019activit\u00e9 est la distribution automobile. Je pense que nous sommes pratiquement le distributeur automobile num\u00e9ro un en \u00c9gypte pour la marque fran\u00e7aise Renault. Nous avons des showrooms et un atelier pour cela, et nous distribuons d\u2019autres marques dans le secteur automobile. Nous sommes \u00e9galement agent pour Hertz, la soci\u00e9t\u00e9 internationale de location de voitures. Si vous regardez bien, les trois types d\u2019activit\u00e9s se soutiennent mutuellement. Nous sommes distributeurs de voitures et nous louons des voitures ; pour l\u2019immobilier, nous mettons nos voitures \u00e0 la disposition des clients. Tout se soutient mutuellement, et nous esp\u00e9rons continuer \u00e0 cro\u00eetre.<\/p>\n

Didier Testot : Pour l\u2019avenir, pour l\u2019ann\u00e9e prochaine, pensez-vous davantage \u00e0 la diversification ou restez-vous dans votre activit\u00e9 actuelle ?<\/p>\n

Jassin El Sayyad : Non, nous restons dans notre activit\u00e9 car nous y voyons de l\u2019avenir, et nous essayons de la d\u00e9velopper et de l\u2019\u00e9tendre.<\/p>\n

Didier Testot : Vous avez donc d\u2019autres projets ?<\/p>\n

Jassin El Sayyad : Oui, nous avons d\u2019autres projets. En plus de l\u2019h\u00f4tel, nous construisons actuellement un b\u00e2timent de 62 chambres plus pr\u00e8s du nouveau mus\u00e9e, \u00e0 environ 5 minutes, et la demande a d\u00e9j\u00e0 commenc\u00e9. Donc, dans ce domaine, nous essayons de d\u00e9velopper l\u2019entreprise.<\/p>\n

Didier Testot : Merci beaucoup, Yassin Elsayyad, d\u2019avoir \u00e9t\u00e9 avec nous aujourd\u2019hui.<\/p>\n

Jassin El Sayyad : Merci, c\u2019est un plaisir et j\u2019ai vraiment appr\u00e9ci\u00e9 l\u2019\u00e9v\u00e9nement d\u2019aujourd\u2019hui. C\u2019\u00e9tait bien organis\u00e9, j\u2019ai rencontr\u00e9 beaucoup de gens bien aujourd\u2019hui, et nous avons discut\u00e9 de nombreuses questions. J\u2019ai h\u00e2te que cela se reproduise. Merci beaucoup.<\/p>\n

Didier Testot : Merci.<\/p>\n

English Transcription \ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f<\/p>\n

Didier Testot: Yassin Elsayyad, thank you to be with us today. You\u2019re the chairman of Elsayyad Group, Egypt Group. What is your reaction after the certification by Coficert? How was the group working during the past months, the past year, to have this certification?<\/p>\n

Jassin El Sayyad: Our group is a holding company, and we have various companies under this group. We have one company called Prime Property for real estate. We have also Prime for car distribution, and we have Hertz for renting cars. Of course, each company is independent, but the Elsayyad Group is the holding one. Like any other company in Egypt, we have our internal audit and our external auditor. When we decided to go for this certification, we considered it as an extra audit to us, because you cannot get the certificate unless you are fully audited. I really appreciated what happened because we\u2019ve been under audit by the group. They audited us, and we improved a lot of our internal procedures based on their recommendation. So it\u2019s an added value. That\u2019s the reason I recommended to other companies we know that they go for such certification. It also helps us because we work with various banks, locally and internationally. When they knew that we have this certification issued from here, it really gave more support to the company. That\u2019s the reason I came here today to attend the event, in order to present ourselves and to get to know other people.<\/p>\n

Didier Testot: We know that the international context is not easy; there are wars, climatic crises, other crises. Each week we have a new crisis, which is not easy for a company. How is your company adapting to this new context? Do you adapt your strategy because of that?<\/p>\n

Jassin El Sayyad: Yes, of course, we adjust our strategy from time to time based on the current situation, especially the political situation. Egypt is very stable, and this helps us. When you talk about real estate, it depends on tourism. With the opening of the new museum in Egypt, we made a management contract with Emaar Group (the holding company Dubai Properties and Emaar) to build a 3-star chain hotel called Rove Hotel. It\u2019s about 10 minutes away from the new museum in Egypt. We signed the contract and we are starting building now. This will help us to improve our business and our strategy. Also, we are improving the furnished flats for rent because there\u2019s a big demand for that. This is operated by my son, who graduated from the United States; after he came back, he started to operate this business and he\u2019s doing well. The other type of business is car distribution. I think we are almost the number one car distributor in Egypt for the French brand Renault. We have showrooms and a workshop for it, and we distribute other brands in the car business. We are also an agent for Hertz, the international rent-a-car company. If you look at it, the three types of business support each other. We are car distributors and we rent cars; for real estate, we use our cars for the clients to use. So they are all supporting each other, and hopefully, we are looking to grow.<\/p>\n

Didier Testot: For the future, for the next year, do you think more about diversification or staying in the activity you are in?<\/p>\n

Jassin El Sayyad: No, we stay in the activity because we see the future for it, and we are trying to develop and expand.<\/p>\n

Didier Testot: So you have other projects?<\/p>\n

Jassin El Sayyad: Yes, we have other projects. In addition to the hotel, we are building a building of 62 rooms closer to the new museum, about 5 minutes away, and the demand for it has already started. So, within this field, we are trying to develop the business.<\/p>\n

Didier Testot: Thank you very much, Yassin Elsayyad, for having been with us today.<\/p>\n

Jassin El Sayyad: Thank you, it\u2019s my pleasure and I really appreciated the events that happened today. It was well organized, I met a lot of good people today, and we discussed many issues. I\u2019m looking forward to it being repeated. Thank you very much.<\/p>\n

Didier Testot: Thank you.<\/p>\n


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