{"id":157279,"date":"2026-07-15T15:58:20","date_gmt":"2026-07-15T15:58:20","guid":{"rendered":"https:\/\/www.europesays.com\/afrique\/157279\/"},"modified":"2026-07-15T15:58:20","modified_gmt":"2026-07-15T15:58:20","slug":"bank-of-africa-rapproche-ses-services-des-mre-avec-son-summer-pop-up","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/afrique\/157279\/","title":{"rendered":"Bank of Africa rapproche ses services des MRE avec son \u00ab Summer Pop-Up \u00bb"},"content":{"rendered":"<p>Bank of Africa d\u00e9ploie durant le mois de juillet un espace bancaire itin\u00e9rant dans plusieurs destinations touristiques. Baptis\u00e9 \u00ab Summer Pop-Up \u00bb, ce dispositif vise \u00e0 accompagner les Marocains r\u00e9sidant \u00e0 l\u2019\u00e9tranger pendant leurs vacances au Royaume.<\/p>\n<p>La banque va \u00e0 la rencontre de ses clients sur leurs lieux de s\u00e9jour. Son nouveau concept \u00e9ph\u00e9m\u00e8re fait \u00e9tape dans plusieurs zones tr\u00e8s fr\u00e9quent\u00e9es, dont la corniche d\u2019Agadir, le centre de Tiznit et le parc de loisirs Dania Land.<\/p>\n<p><a href=\"https:\/\/pub.infomediaire.net\/www\/delivery\/ck.php?n=a69bcda3&amp;cb=INSERT_RANDOM_NUMBER_HERE\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/afrique\/wp-content\/uploads\/2026\/07\/1784131100_39_avw.gif\" border=\"0\" alt=\"\"\/><\/a><\/p>\n<p>Accessible sept jours sur sept, de 10h \u00e0 22h, le dispositif propose un espace moderne permettant aux visiteurs d\u2019obtenir des informations et un accompagnement bancaire sans devoir se rendre dans une agence traditionnelle.<\/p>\n<p>\u00c0 travers cette initiative, Bank of Africa entend proposer une exp\u00e9rience davantage adapt\u00e9e au rythme estival des Marocains du Monde, en privil\u00e9giant la proximit\u00e9, la disponibilit\u00e9 et la simplicit\u00e9 des \u00e9changes.<\/p>\n<p>Le \u00ab Summer Pop-Up \u00bb s\u2019accompagne \u00e9galement d\u2019animations de terrain, d\u2019un espace d\u2019accueil ext\u00e9rieur et d\u2019une campagne de communication num\u00e9rique destin\u00e9e \u00e0 renforcer la visibilit\u00e9 du dispositif aupr\u00e8s des vacanciers.<\/p>\n<p>Avec ce format mobile, la banque cherche \u00e0 renouveler les codes de la relation bancaire et \u00e0 d\u00e9velopper des services plus flexibles, capables de s\u2019int\u00e9grer directement dans les habitudes et les d\u00e9placements de ses clients.<\/p>\n<p>Cette op\u00e9ration traduit enfin la volont\u00e9 de Bank of Africa de consolider son accompagnement historique des MRE, en faisant de l\u2019innovation un outil au service d\u2019une relation bancaire plus accessible et personnalis\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"Bank of Africa d\u00e9ploie durant le mois de juillet un espace bancaire itin\u00e9rant dans plusieurs destinations touristiques. Baptis\u00e9&hellip;\n","protected":false},"author":2,"featured_media":157280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[6,6528,49736,454,30266,15742,46461],"class_list":["post-157279","post","type-post","status-publish","format-standard","has-post-thumbnail","category-afrique","tag-afrique","tag-bank-of-africa","tag-innovation-bancaire","tag-la-une","tag-marocains-du-monde","tag-mre","tag-services-bancaires"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@afrique\/116924822577423896","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/157279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/comments?post=157279"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/157279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media\/157280"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media?parent=157279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/categories?post=157279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/tags?post=157279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}