{"id":42249,"date":"2026-03-13T16:12:12","date_gmt":"2026-03-13T16:12:12","guid":{"rendered":"https:\/\/www.europesays.com\/afrique\/42249\/"},"modified":"2026-03-13T16:12:12","modified_gmt":"2026-03-13T16:12:12","slug":"byd-continue-de-se-staffer-pour-accelerer-son-developpement-en-europe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/afrique\/42249\/","title":{"rendered":"BYD continue de se staffer pour acc\u00e9l\u00e9rer son d\u00e9veloppement en Europe"},"content":{"rendered":"\nComme le r\u00e9p\u00e8tent \u00e0 l\u2019envi Stella Li, responsable de BYD Europe, et Doroth\u00e9e Bonassies, responsable de BYD France, l\u2019Europe est strat\u00e9gique pour la marque chinoise aujourd\u2019hui pr\u00e9sente dans 33 pays du Vieux continent. En Italie et en Espagne, BYD a d\u00e9j\u00e0 pris de l\u2019importance, autour de 3 % de part de march\u00e9, tandis le Royaume-Uni affiche des r\u00e9sultats tr\u00e8s solides, avec plus de 50 000 v\u00e9hicules vendus en 2025. \u00a0La France et l\u2019Allemagne doivent aussi entrer dans une deuxi\u00e8me phase de d\u00e9veloppement.<\/p>\n
Un parcours professionnel de \u00ab\u00a0sp\u00e9cialiste\u00a0\u00bb<\/p>\n
\nBYD investit pour atteindre ses ambitions europ\u00e9ennes et le recrutement d\u2019Enrico Rossini pour piloter les activit\u00e9s flottes et VO en est une nouvelle illustration. Enrico Rossini fait valoir une grande exp\u00e9rience dans ces secteurs. Dipl\u00f4m\u00e9 de l\u2019Universit\u00e9 de Bologne, il d\u00e9bute chez FCA au d\u00e9but des ann\u00e9es 2000 et occupera diff\u00e9rentes fonction, dont la direction de Fiat Credit France & Fal Fleet Services de 2012 \u00e0 2015 avant de rejoindre Leasys. Il prend ensuite la direction de RCI Bank and Services et devient CEO de Mobilize Lease&CO, au sein de Mobilize Financial Services, en d\u00e9cembre 2022. Il quittera le groupe fin 2025.<\/p>\n
\n\u00ab\u00a0Je suis ravi d’annoncer que j’entame une nouvelle \u00e9tape de ma carri\u00e8re en tant que directeur adjoint des Flottes et des V\u00e9hicules d’Occasion chez BYD Europe, aux Pays-Bas. BYD joue aujourd’hui un r\u00f4le essentiel dans la construction de l’avenir de la mobilit\u00e9 gr\u00e2ce \u00e0 sa strat\u00e9gie unique de d\u00e9veloppement et de production en interne de la plupart des composants cl\u00e9s, des batteries et semi-conducteurs aux moteurs \u00e9lectriques. Je me r\u00e9jouis de travailler avec l’\u00e9quipe et les partenaires de BYD Europe, afin de d\u00e9velopper davantage les activit\u00e9s li\u00e9es aux flottes et aux v\u00e9hicules d’occasion et de contribuer \u00e0 l’essor de la mobilit\u00e9 \u00e9lectrique\u00a0\u00bb, \u00e9crit-il dans un post o\u00f9 il remercie aussi Stella Li et Alfredo Altavilla, conseiller sp\u00e9cial de BYD Europe.<\/p>\n
\n![\"flotte](\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\")
<\/p>\n","protected":false},"excerpt":{"rendered":"Comme le r\u00e9p\u00e8tent \u00e0 l\u2019envi Stella Li, responsable de BYD Europe, et Doroth\u00e9e Bonassies, responsable de BYD France,…\n","protected":false},"author":2,"featured_media":42250,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2015,17215,3313,18,10188,4566,17216,17217,3314],"class_list":{"0":"post-42249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"tag-byd","9":"tag-byd-lease","10":"tag-constructeurs","11":"tag-europe","12":"tag-marche-europeen","13":"tag-nomination","14":"tag-partenariat-entre-arval-et-byd","15":"tag-top-management","16":"tag-vie-des-marques"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@afrique\/116222751029943096","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/42249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/comments?post=42249"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/42249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media\/42250"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media?parent=42249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/categories?post=42249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/tags?post=42249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"flotte](\"https:\/\/www.auto-infos.fr\/mediatheque\/1\/0\/9\/000298901_illustration_large.jpg\"\/)
<\/p>\n","protected":false},"excerpt":{"rendered":"Comme le r\u00e9p\u00e8tent \u00e0 l\u2019envi Stella Li, responsable de BYD Europe, et Doroth\u00e9e Bonassies, responsable de BYD France,…\n","protected":false},"author":2,"featured_media":42250,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2015,17215,3313,18,10188,4566,17216,17217,3314],"class_list":{"0":"post-42249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"tag-byd","9":"tag-byd-lease","10":"tag-constructeurs","11":"tag-europe","12":"tag-marche-europeen","13":"tag-nomination","14":"tag-partenariat-entre-arval-et-byd","15":"tag-top-management","16":"tag-vie-des-marques"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@afrique\/116222751029943096","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/42249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/comments?post=42249"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/posts\/42249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media\/42250"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/media?parent=42249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/categories?post=42249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/afrique\/wp-json\/wp\/v2\/tags?post=42249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}