Animoca Brands and Visa launch AI shopping agents.
Animoca Brands, in partnership with Visa, has launched a pilot version of AI services for the Minds trading platform. Autonomous agents can now independently search for discounts and make purchases on behalf of users.
The technology utilizes Visa Intelligent Commerce infrastructure. With its help, AI agents analyze available rewards on Visa cards and find suitable products. The first store to test the system was the Bruce Lee Club in Hong Kong.
Developers emphasized that users set their own spending limits and transaction rules. Payments are processed through Visa’s secure tokenization system, eliminating the direct transmission of card data.
According to Animoca Brands CEO Yat Siu, this marks a shift from simple recommendations to “agent commerce,” where artificial intelligence handles routine tasks within set permissions.
The Minds platform allows for the creation and customization of AI agents without programming skills. The company plans to expand the service to other regions in the future.
In June, Alchemy, in partnership with Visa, launched the AgentCard service. This solution enables AI agents to make online purchases on behalf of users.
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