Even AI-native startups like OpenAI are paying hundreds of thousands of dollars for human judgment and thought leadership
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Most people naturally assume that the highest-paid jobs in tech go to top-tier developers or AI researchers.
Wrong.
OpenAI just created a hybrid-remote role that pays close to $300,000. Not writing code, solving AGI, fine-tuning models, or leading engineering teams.
But storytelling.
Yes, you read that right.
Ironically, the company behind the GenAI platform we use every day to create content is paying six figures for someone to develop and lead B2B content and editorial strategy.
While many professionals right now worry about being replaced, OpenAI knows that doubling down on storytelling provides them unique leverage and an advantage with their enterprise customers that an AI model or agent can’t replicate.
Start-ups don’t just need engineers, researchers, and builders.
They need explainers–someone who can link the technical action to the day-to-day of their clients. Someone who can translate the boring technical details into something aspirational and relatable.
Remote Content Jobs At Start-Ups Hiring Now
For instance, Anthropic’s content marketing lead Molly Vorweck posted on LinkedIn last month:
“I’m hiring an enterprise content marketer to join my team at Anthropic…If translating technical topics, product thought leadership, and user journeys into compelling content is your jam, apply below.”
Another AI start-up, Runway, has a number of similar, fully remote roles, including:
Content and messaging (pays up to $210,000)Copywriter (pays up to $220,000)B2B marketing director (pays up to $230,000)The Skills OpenAI Is Hiring For
On the job listing, listed as “B2B Content Marketing Lead,” OpenAI notes the salary range sits between $266,000 and $295,000, plus equity.
The company also notes that this role sits within the “content and narrative team.” This is not quite the same as product marketing, although this team does collaborate closely with them.
Content and narrative is all about how the company establishes and maintains its brand presence and perception in the market. It’s focus is on building trust and relatability: “We translate complex products, research, and user behavior into clear, compelling stories that drive understanding, adoption, and trust,” the careers page says.
Today’s marketing and content professionals need to master the art of translating the complex and technical into stories and narratives that are relatable
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Some of the core must-haves for the B2B content marketing lead include (taken directly from the website):
A strong track record of translating complex products, technologies, or market shifts into clear and compelling narratives.Experience developing long-form content and strategic storytelling that shapes audience understanding and supports business goals.Using data, customer insights, and market research to inform storytelling and identify new opportunities.Building or scaling content programs, or defining new functions/playbooks in ambiguous environments.Deep curiosity about technology, user behavior, and how products create real-world value.
When analyzing the different sections of the job posting, including “about the role,” “responsibilities,” and “qualifications,” a few fundamental skills keep emerging as non-negotiables for this role:
Storytelling (B2B)Cross-functional collaborationTranslating complex ideas into accessible contentHow To Prove These Skills On Your Resume
To write a resume for a high-paying content marketing strategist role like the one advertized by OpenAI requires a high bar.
This is where generic content marketing experience, influencer marketing, or blogging do not count.
Start-ups and tech powerhouses like OpenAI are most interested in seeing undeniable impact and results.
They made it clear that they need someone who can work easily within ambiguity and define a strategy forward, so your resume needs to clearly show not only what you did, but your thinking behind your actions.
They also naturally want someone with AI fluency, so you need to demonstrate that you’re already ahead of the game and already incorporate AI into your work. Not basic prompting, like “ChatGPT, write this article,” but using AI strategically as part of yours and your team’s workflow.
As an example, this would include using agents while maintaining a high editorial bar, which means using your own human judgment, as opposed to producing AI slop; and of course, understanding the psychology and reasoning behind your work so you’re not operating AI tools blindly.
Resume Bullet Point ExamplesLed B2B content strategy translating complex AI product capabilities into client-facing narratives, resulting in a 40% uptake in our enterprise adoption pipelineDeveloped long-form thought leadership for the co-founders and senior leadership team, resulting in X media features across X, Y, and Z, and 35% increase in traffic referrals to our websiteUsed customer insights and behavioral data to launch targeted content campaigns that drove 20% more newsletter subscriptionsScaled content function and team of 12 from scratch in a fast-paced ambiguous environment
See a common theme here?
Each of these example bullet points not only directly include some of the keywords listed in the job description, but they also each carry impact and results, and begin with powerful action verbs.
Now, see if you can substitute some of your own experience in these bullets.
When you lean into your human judgement and strategy and maintain a high quality bar, you’ll be more aligned to shape how the world understands and receives AI.
And you’re a step closer to securing a $300,000 role at an AI start-up