KEY POINTSDigital Garage and DG Business Technology launch DG Agentic One for AI-driven e-commerce optimization in JapanPlatform combines AI data optimization, GEO measures, UCP and ACP connectivity, and commerce functions for AI agent transactionsDigital Garage estimates about 15.6 trillion yen of Japan payment volume could shift to AI-agent channels by 2030
New platform combines GEO, AI data optimization, UCP and ACP connectivity, and payment functions as Digital Garage targets Japan’s emerging agentic commerce market. Photo by mos design on Unsplash
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Digital Garage and its subsidiary DG Business Technology have started offering DG Agentic One, an integrated platform designed to help e-commerce operators adapt to so-called agentic commerce, the companies said on August 13.
The Tokyo-based companies described the service as Japan’s first end-to-end solution covering AI data optimization, generative engine optimization, adaptation to commerce protocols used by AI agents such as UCP and ACP, and an e-commerce cart system. Digital Garage said the claim is based on its own research as of August 13.
The launch comes as the companies see a structural shift in online shopping from purchases routed through search engines and social media to transactions in which AI agents handle product discovery, recommendation, purchasing and payment.
DG Agentic One is offered through five functions: DataFeed, GEO, MCP, Commerce and Payment. DataFeed converts and generates merchant data such as product master information, reviews and brand information into formats optimized for AI understanding. GEO is aimed at improving the likelihood that products are recommended by AI search services such as ChatGPT and Google AI Overviews.
MCP acts as a gateway between AI agents and e-commerce sites, adapting to newer transaction standards including UCP and ACP while supporting product and transaction searches and cart creation. Commerce adds an AI-agent-facing front end to existing e-commerce site structures to support migration while keeping current systems and operations in place. Payment is under development and is planned to use Digital Garage Group’s payment infrastructure to provide an AI-led payment environment. It is also planned to work with Digital Garage’s DG Stablecoin Payment Service and support multiple payment methods, including stablecoin payments.
Digital Garage said the platform’s proprietary technology and structure are the subject of a patent application, and that a trademark application for DG Agentic One has also been filed.
As background to the launch, the company cited a 2026 Deloitte forecast that roughly 25% of global e-commerce sales by 2030 will either be processed directly by AI agents or heavily influenced by them. Using a more conservative 20% assumption for Japan, Digital Garage estimated that about 15.6 trillion yen ($98.1 billion) of payment transaction volume could shift to AI-agent channels by 2030.
That estimate is based on the company’s calculation that Japan’s non-face-to-face payments market stood at about 54 trillion yen in 2025 and could grow to about 78.2 trillion yen by 2030 at a compound annual growth rate of 7.7%, using data from Japan’s Ministry of Economy, Trade and Industry and the communications ministry.
Digital Garage Group began AI search optimization support in January as an expanded function of its DG AI Drive marketing AI service. With DG Agentic One, the group aims to support 3 trillion yen of transaction value in a domestic agentic commerce market it projects could reach about 15 trillion yen by 2030.
DG Business Technology is a wholly owned subsidiary of Digital Garage and was formed through a management integration, including a merger and name change, in April 2025.
Used exchange rate: USD/JPY = 159.