Since Trellis became available to every Sprout customer in July, teams are using it to turn raw performance data into executive-ready narratives, catch brand risk before it spreads, and route customer feedback to teams outside marketing.
Customers including JetBlue and Ipsy say Trellis has cut time spent building reports and monitoring launches from hours to minutes.
Trellis Studio, introduced alongside this rollout, gives teams a workspace to build their own AI skill templates, turning recurring work into automated workflows instead of one-off requests.
One month after Sprout Social (Nasdaq: SPT), the AI-powered Social Intelligence Platform, made Trellis, its proprietary agentic AI, available to every customer on every plan, a pattern is already emerging: social teams are putting it to work on problems far more complex than simply writing captions.
AI in social media has mostly meant one thing so far, and that is generating content faster. Trellis was built to do more. Social teams are stretched thin, juggling tactical requests while being asked to prove strategic value with fewer resources. Now spanning Listening, Publishing, the Smart Inbox and Reporting, Trellis acts as a single intelligence layer across the Sprout platform, designed to handle that repetitive work so teams can focus on campaigns and insights only they can produce. And as audiences grow weary of AI-generated content, Trellis is not simply designed to produce more of it, but to help teams understand the people on the other side of it.
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That shift shows up first in reporting. At JetBlue, Trellis is turning weeks of performance data into executive-ready summaries.
“I was pleasantly surprised by how in-depth and clear Trellis’s executive reporting summaries are. It really helped us better understand the numbers and which channels needed work. Overall, it’s been extremely helpful in cutting down the time it takes to pull together insights, which is really lovely,” said Christina Chew, Social Media Lead at JetBlue.
Other teams are pointing Trellis at different problems entirely, flagging unusual spikes in volume or sentiment early, and comparing performance across networks to decide with confidence where to put budget and effort next.
At Ipsy, that same intelligence is reaching teams well outside marketing. The company uses Trellis to monitor what its members are saying about new launches, then routes the resulting sentiment and theme analysis to product and care teams.
“We consistently use Sprout and Trellis to monitor member feedback, especially around new launches and initiatives. Creating social listening topics and using Trellis to generate executive summaries and sentiment insights has been really helpful for us. We’re excited to see what else it can do,” said Stella Hernandez, Program Manager at Ipsy.
Trellis can do this because of what it’s built on. Unlike general-purpose AI models, it draws on real-time, native social data across networks, delivering visibility that foundational models lack.
Teams that want to go further can now build on that foundation themselves. Trellis Studio, introduced alongside this rollout, lets teams create customizable AI skill templates for their own workflows, so recurring work like tracking a viral trend or summarizing a week of feedback runs automatically instead of starting from scratch each time.
“Social teams have spent years being asked to justify a function the rest of the business already depends on,” said Scott Morris, CMO of Sprout Social. “Trellis is built to help teams create campaigns that truly resonate, while turning real-time signals from social into intelligence the rest of the business can act on. That’s the shift underway across the industry—social moving from a downstream function to a source of strategic direction. A month into making Trellis available to every customer, we’re seeing that operationalized across our customer base.”
Trellis is featured in today’s Breaking Ground, Sprout Social’s quarterly showcase of product innovations and industry trends, with a workshop walking through how teams can utilize Trellis in practice. For additional information on Trellis and Trellis Studio, which are now available to all Sprout Social customers, visit sproutsocial.com/ai/features/ai-agent.
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