It seems clear that a growing proportion of online searching and shopping will be happening via AI chatbots… and also, perhaps, music discovery – from artists and songs to concerts and ticketing.

Hence the eagerness of companies including Spotify, Apple Music, Ticketmaster and SeatGeek to launch integrations with OpenAI’s ChatGPT as part of its apps directory in the last six months. Now rival Anthropic is getting in on the action with its Claude service.

Anthropic uses the term ‘connectors’ rather than ‘apps’ for its integrations with other services. Yesterday saw it add a bunch of new connectors including Spotify and StubHub.

Spotify users – free and premium alike – can now connect their account to Claude for “personalised recommendations based on their taste and listening history”. That matches Spotify’s partnership with ChatGPT, which launched last October.

It’s a mark of the sensitivities around AI – not least with Anthropic still being sued by music publishers – that Spotify stressed in its announcement that it “does not share any music, podcasts, or other audio or video content from our platform with Anthropic for training”.

Spotify isn’t the first music-streaming service to connect with Claude. South Korean service Melon is already on there with an integration that includes charts, personalised recommendations and the ability to play songs directly in its app.

At the time of writing, Spotify is already the seventh most-popular Claude connector according to Anthropic’s public listings, with the six above it including travel (Viator, Tripadvisor, Booking·com), food (Uber Eats, Resy) and hiking (AllTrails).

As for StubHub, its Claude connector is focused on different behaviour from specific event queries on its website or search engines. It’s more about people who don’t have a particular concert, sports or theatre event in mind.

“Describe what you’re in the mood for and mention StubHub. Claude will then surface real events that match,” is how the company described the conversation flow, while suggesting follow-ups that could narrow down the options by genre, price, day and the location of seats.

Here, too, the Claude integration follows a similar partnership with ChatGPT – in StubHub’s case that launched in December 2025. Ticketmaster doesn’t yet have a Claude connector, but with that company already integrated with ChatGPT and Google’s agentic AI pilot, we suspect it may reach this platform too soon.

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