Well, pack it up, folks. The beginning of the end might be here, as Adobe has announced a partnership with Anthropic to launch a new “creativity connector” that lets users let Anthropic’s AI technology, Claude, orchestrate multi-step workflows across Adobe’s Creative Cloud apps.

Now, there’s a lot to explore here as this AI technology is—believe it or not—extremely new and still being tested. But from the sounds of things, interested users will be able to work with Claude to take a stab at creating assets, editing photos and vectors, or even formatting and working with videos.

Is this the end of the world for filmmakers, video editors, and other creatives? Or is this the beginning of some weird new hybrid-human and AI content creation? You can be the judge for yourself. But if you’re curious about what’s happening in this space, here’s what you need to know.

Adobe Partners With Claude

Announced by Adobe, the company is technically launching “the Adobe for creativity connector for Anthropic’s Claude.” This new connector aims to give users a new way to bring their creative visions to life directly within Claude.

All someone interested would have to do is install Claude, open it up, and tell it what they want the LLM to do for them. It could be anything from designing assets for a project to editing photos to, yes, even working with video.

According to Adobe’s announcement, with this connector, Claude will be able to orchestrate multi-step workflows across 50+ pro-grade tools and apps in the company’s creative suite, including Photoshop, Illustrator, Firefly, Express, Premiere, Lightroom, InDesign, and Stock.

The AI will then be able to work with these apps to intelligently deliver your creative outcomes, pending your direction, of course, and likely the pitfalls that might come with it as it continues to learn how to perform these human-like creative tasks.

To go along with the Adobe partnership, Anthropic has also announced partnerships with several other companies and apps to release connectors for Blender, Autodesk, Adobe, Ableton, and Splice, to name a few.

What Comes Next?

Now, we know there’s quite a bit of concern from those in the creative industries regarding AI moving into the creation space. And, frankly, that’s exactly what this is. However, it’s happening whether we all want it to or not.

For its part, Adobe is positioning this partnership as a way for creatives to speed up their workflows and serve more as creative directors, bringing their visions to life. The company shares these examples of what users can do with Adobe with this Claude connector.

Retouch portrait images. Drop in headshots and describe the look you want — balanced lighting, background blur, auto-straighten, and a portrait crop. Adobe for creativity applies the best Adobe tools for the task intelligently and in the right order, and with your input along the way, so you get polished, production-ready images.Design polished assets to share across your social channels. Describe your campaign and choose from Express design examples surfaced right in the chat. Update text and colors and then animate. With just a few short prompts, you get a finished, publish-ready asset.Resize and repurpose videos for any social platform. Upload a horizontal clip and ask to reformat it for YouTube Shorts, Instagram Reels, or any platform. Adobe for creativity orchestrates the best tools to handle cropping and resizing to the right dimensions, delivering a video that’s ready to share.

The examples are pretty harmless, to be honest. But they’re also just some of the first and easiest examples of what Claude will likely be able to achieve. The whole idea is to explore and find new ways to let the AI design, report back, and speed up workflows.

Credit: Adobe

If You Want to Check it Out…

And this might be a big “if” here, but if you do want to check out Adobe’s Claude connector, you’ll need to go through Claude and create an account. From there, you can install the new Adobe for creativity connector directly. If you have an Adobe account, you’ll then need to sign in to unlock higher usage limits, more tools, and the ability to save across sessions.

Again, this might not be for you, and it might not be the news you’d like to hear. But it’s our duty to report it and share what is happening in the world of filmmaking and video editing. If you’d like to find out more for whatever reason, you can read more on Adobe’s website here.