Shortly after the new leadership cabinet for Xbox chief executive officer Asha Sharma was made public, Sharma took to her personal X (formerly Twitter) account to comment on the appointments but also to reveal another change regarding Xbox’s direction. Microsoft’s Copilot AI, which had been introduced into the gaming ecosystem as Gaming Copilot through the mobile Xbox app and the Xbox PC app, is seemingly something that no longer aligns with platform’s direction.
“Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers,” Sharma began in her statement. “Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business back on track. As part of this shift, you’ll see us begin to retire features that don’t align with where we’re headed.”
“We will begin winding down Copilot on mobile and will stop development of Copilot on console.”
Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers.
Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business…
— Asha (@asha_shar) May 5, 2026
The knowledge of less Generative AI (GenAI) and AI in general in the Xbox platform has, unsurprisingly, been received very positively so far, with plenty of positive responses to Sharma’s announcement. It directly countered earlier fears that rose with the reveal of her new hires, since most of them came from her former team on the CoreAI side of Microsoft.
Sharma hasn’t been in the role long enough to make a mark on Xbox’s revenue, but she’s more than made a mark on the platform’s image, and has definitely walked the walk so far on taking a personal lead to rebrand Xbox.
She’s only had the job for two months, and already we’ve seen major changes to Xbox and a new sense of energy shot into the platform, as Sharma looks to set up her tenure for success.
About the author: David has been writing about videogames, technology, and culture since 2020, with a focus on reporting daily news across multiple publications, including GameDaily.Biz, GameSkinny, and PlayStation Universe before joining Wccftech in 2025. David started contributing as Canada/US reporter for Wccftech’s gaming section in 2025. Besides being up-to-date on the industry’s movements, he loves interviewing developers, reviewing games, and writing intricate essays about the symbolism and layered meanings to be found in rich narratives as he’s done for publications like GamesIndustry.Biz, LostInCult, and others. Outside of games he loves movies, music, theatre, his hometown, and his family, though not necessarily in that order.
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