Photo Credit: Wyndham Hotels & Resorts
PARSIPPANY, New Jersey—Wyndham Hotels & Resorts announced the launch of a native ChatGPT app that makes hotel discovery and booking more intuitive, visual and connected. The new experience marks the first native hotel app from a major economy and midscale franchisor in the U.S. available within OpenAI’s ChatGPT.
Built specifically for conversational search, the app allows users to explore approximately 8,400 hotels across Wyndham’s global portfolio through map-based navigation, amenity filters and interactive hotel cards, all within ChatGPT’s interface. Travelers can refine results using natural language prompts and transition to WyndhamHotels.com to complete bookings.
“Conversational AI is reshaping how travelers discover and book,” said Scott Strickland, chief commercial officer, Wyndham Hotels & Resorts. “With our native ChatGPT app launch, Wyndham is helping our hotels stay at the forefront—building on years of AI investment to directly connect with guests in new ways while ensuring the experience is both intuitive and highly visual.”
Built on a Cloud-Based AI Foundation
Wyndham’s ChatGPT app builds on the company’s broader technology and AI strategy. At the core of that strategy is a scalable technology ecosystem powered by partners like Aven Hospitality (formerly Sabre), Oracle, Amazon, Adobe and Salesforce, among others. Since 2018, Wyndham has invested more than $450 million in technology and in 2020, became the first major hotel company to fully migrate its systems to the cloud.
App Details
Wyndham is now embedding AI across its enterprise, helping deliver measurable ROI for franchisees. Outside of the enterprise, Wyndham is extending an AI-driven approach directly into its hotels. Wyndham Connect, the company’s Canary-powered guest engagement platform, and Wyndham Connect PLUS, an enhanced version of the platform, bring a range of opt-in, AI-powered tools to hotel owners and their teams.
“As AI becomes central to how travel is planned and purchased, our focus is on translating innovation into real results for owners,” said – Michael Mahar, senior vice president and head of commercial technology, Wyndham Hotels & Resorts. “Whether it’s helping reduce operating costs, drive incremental revenue or expand distribution through new platforms like ChatGPT, our goal is to enable franchisees to compete more effectively while delivering a better experience for guests.”