McDonald's ArchIQ AI Drive-Thru Test: Google-Powered System in Five Locations - News and Statistics

Jun 6, 2026

McDonald’s is currently testing an artificial intelligence order-taking system at the drive-thru, according to Restaurant Business Magazine. The system, called ArchIQ, is being trialed at five locations across the country. This test is part of the company’s new brand strategy, McDonald’s Next, which was announced this week.

During the announcement of McDonald’s Next earlier this week, CEO Chris Kempczinski stated that customers should not have to choose between hospitality and speed. An X account for a McDonald’s franchise, McFranchisee, indicated this week that Google is involved in the new project. McFranchisee wrote on X that the company has been working in the AI field for about eight years, sold its in-house model to IBM because it was not good enough for its needs, and wanted to hire Google three years ago. The account added that the system is currently in five test stores, has processed over one million transactions, and about 90% of orders are completed without human escalations.

McFranchisee also stated that every McDonald’s in the country will receive Google Edge Cloud blades installed ahead of the rollout. The account described ArchIQ as not only assisting with drive-thru orders but also acting as a master brain to help managers run a better restaurant, alerting them to potential bottlenecks or issues. Most comments under the X post were negative, with one person expressing dislike for similar systems at Wendy’s and kiosks at McDonald’s, Wendy’s, and Taco Bell.

Interactive table based on the Store Companies dataset for this report.

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#
Company
Headquarters
Focus
Scale
Note

1
Dell Technologies
Round Rock, Texas, USA
Broad server portfolio (PowerEdge)
Global leader
Includes Dell EMC

2
HPE
Spring, Texas, USA
ProLiant, Synergy, Cray supercomputers
Global leader
Hewlett Packard Enterprise

3
Inspur
Jinan, Shandong, China
Servers, cloud, AI infrastructure
Major global
Leading in China market

4
Lenovo
Beijing, China
ThinkSystem, ThinkServer portfolios
Major global
Acquired IBM x86 server business

5
Super Micro Computer (Supermicro)
San Jose, California, USA
Modular, application-optimized servers
Major global
High-growth provider

6
IBM
Armonk, New York, USA
Power Systems, IBM Z, hybrid cloud
Major global
Focus on high-end, mission-critical

7
Huawei
Shenzhen, Guangdong, China
FusionServer, cloud, AI computing
Major global
Significant in China & emerging markets

8
Cisco
San Jose, California, USA
Unified Computing System (UCS)
Major global
Integrated with networking

9
Oracle
Austin, Texas, USA
Oracle Cloud Infrastructure, Exadata
Major global
Engineered systems, cloud focus

10
Fujitsu
Tokyo, Japan
PRIMERGY servers, mission-critical systems
Major global
Strong in Japan and Europe

11
NEC
Tokyo, Japan
Mission-critical, HPC, storage servers
Major regional
Strong in Japan and specific verticals

12
Hitachi
Tokyo, Japan
Mission-critical servers, storage systems
Major regional
Part of Hitachi Vantara

13
Atos
Bezons, France
BullSequana servers, HPC, hybrid cloud
Major regional
Strong in Europe

14
Sugon
Beijing, China
HPC, servers, cloud computing
Major regional
Leading Chinese HPC vendor

15
Quanta Cloud Technology (QCT)
Taipei, Taiwan
Hyperscale, ODM, data center solutions
Major global ODM
Major supplier to cloud providers

16
Wistron
Taipei, Taiwan
ODM server manufacturing
Major global ODM
Key contract manufacturer

17
Inventec
Taipei, Taiwan
ODM server manufacturing
Major global ODM
Key contract manufacturer

18
Foxconn (Hon Hai)
New Taipei City, Taiwan
ODM server manufacturing
Major global ODM
World’s largest electronics manufacturer

19
MiTAC
Taipei, Taiwan
ODM server manufacturing
Major global ODM
Parent of Tyan brand

20
Penguin Computing
Fremont, California, USA
HPC, AI, enterprise servers
Niche global
Subsidiary of SMART Global Holdings

21
ASUS
Taipei, Taiwan
ESC server series, AI/HPC solutions
Growing global
Expanding enterprise presence

22
GIGABYTE
New Taipei City, Taiwan
Servers, motherboards, HPC solutions
Growing global
Expanding server business

23
Acer
New Taipei City, Taiwan
Altos server series
Mid-size global
Smaller player in server market

24
H3C
Beijing, China
Servers, networking, HPE partnership
Major regional
Joint venture with HPE in China

25
DataDirect Networks (DDN)
Chatsworth, California, USA
High-performance storage servers, AI
Niche global
Specialized in data-intensive workloads

26
Silicon Graphics International (SGI)
Milpitas, California, USA
HPC, data analytics servers
Niche global
Now part of HPE

27
NVIDIA
Santa Clara, California, USA
DGX AI servers, HGX platform
Specialized leader
Dominant in AI/accelerated computing

28
Intel
Santa Clara, California, USA
Reference designs, hyperscale solutions
Specialized global
Major chip supplier, also systems

29
AWS
Seattle, Washington, USA
Cloud servers, custom hardware (Graviton)
Hyperscale cloud
Internal design for cloud services

30
Google
Mountain View, California, USA
Cloud servers, custom hardware (TPU)
Hyperscale cloud
Internal design for cloud services

This report provides a comprehensive view of the global data processing server industry, tracking demand, supply, and trade flows across the worldwide value chain. It explains how demand across key channels and end-use segments shapes consumption patterns, while also mapping the role of input availability, production efficiency, and regulatory standards on supply.

Beyond headline metrics, the study benchmarks prices, margins, and trade routes so you can see where value is created and how it moves between exporters and importers worldwide. The analysis is designed to support strategic planning, market entry, portfolio prioritization, and risk management in the global data processing server landscape.

Quick navigation
Key findings

Global demand is shaped by both household and industrial usage, with trade flows linking cost-competitive producers to import-reliant markets.
Pricing dynamics reflect unit values, freight costs, exchange rates, and regulatory shifts that affect sourcing decisions.
Supply depends on input availability and production efficiency, creating distinct cost curves across regions.
Market concentration varies by country, creating different competitive landscapes and entry barriers.
The 2035 outlook highlights where capacity investment and demand growth are most aligned globally.
Report scope

The report combines market sizing with trade intelligence and price analytics. It covers both historical performance and the forward outlook to 2035, allowing you to compare cycles, structural shifts, and policy impacts across countries and regions.

Market size and growth in value and volume terms
Consumption structure by end-use segments and regions
Production capacity, output, and cost dynamics
Global trade flows, exporters, importers, and balances
Price benchmarks, unit values, and margin signals
Competitive context and market entry conditions
Product coverageProdcom 26201500 – Other digital automatic data processing machines whether or not containing in the same housing one or two of the following units: storage units, input/output unitsCountry coverageCountry profiles and benchmarks

For the global report, country profiles provide a consistent view of market size, trade balance, prices, and per-capita indicators. The profiles highlight the largest consuming and producing markets and allow direct benchmarking across peers.

Methodology

The analysis is built on a multi-source framework that combines official statistics, trade records, company disclosures, and expert validation. Data are standardized, reconciled, and cross-checked to ensure consistency across time series.

International trade data (exports, imports, and mirror statistics)
National production and consumption statistics
Company-level information from financial filings and public releases
Price series and unit value benchmarks
Analyst review, outlier checks, and time-series validation

All data are normalized to a common product definition and mapped to a consistent set of codes. This ensures that comparisons across time are aligned and actionable.

Forecasts to 2035

The forecast horizon extends to 2035 and is based on a structured model that links data processing server demand and supply to macroeconomic indicators, trade patterns, and sector-specific drivers. The model captures both cyclical and structural factors and reflects known policy and technology shifts.

Historical baseline: 2012-2025
Forecast horizon: 2026-2035
Scenario-based sensitivity to income growth, substitution, and regulation
Capacity and investment outlook for major producing countries

Each country projection is built from its own historical pattern and the regional context, allowing the report to show where growth is concentrated and where risks are elevated.

Price analysis and trade dynamics

Prices are analyzed in detail, including export and import unit values, regional spreads, and changes in trade costs. The report highlights how seasonality, freight rates, exchange rates, and supply disruptions influence pricing and margins.

Price benchmarks by country and sub-region
Export and import unit value trends
Seasonality and calendar effects in trade flows
Price outlook to 2035 under baseline assumptions
Profiles of market participants

Key producers, exporters, and distributors are profiled with a focus on their operational scale, geographic footprint, product mix, and market positioning. This helps identify competitive pressure points, partnership opportunities, and routes to differentiation.

Business focus and production capabilities
Geographic reach and distribution networks
Cost structure and pricing strategy indicators
Compliance, certification, and sustainability context
How to use this report

Quantify global demand and identify the most attractive markets
Evaluate export opportunities and prioritize target countries
Track price dynamics and protect margins
Benchmark performance against major competitors
Build evidence-based forecasts for investment decisions

This report is designed for manufacturers, distributors, importers, wholesalers, investors, and advisors who need a clear, data-driven picture of global data processing server dynamics.

FAQ
What is included in the global data processing server market?

The market size aggregates consumption and trade data at country and regional levels, presented in both value and volume terms.

How are the forecasts to 2035 built?

The projections combine historical trends with macroeconomic indicators, trade dynamics, and sector-specific drivers.

Does the report cover prices and margins?

Yes, it includes export and import unit values, regional spreads, and a pricing outlook to 2035.

Which countries are profiled in detail?

The report provides profiles for the largest consuming and producing countries, enabling benchmarking across peers.

Can this report support market entry decisions?

Yes, it highlights demand hotspots, trade routes, pricing trends, and competitive context.

1. INTRODUCTION

Report Scope and Analytical Framing

Report DescriptionResearch Methodology and the Analytical FrameworkData-Driven Decisions for Your BusinessGlossary and Product-Specific Terms2. EXECUTIVE SUMMARY

Concise View of Market Direction

Key FindingsMarket TrendsStrategic ImplicationsKey Risks and Watchpoints3. MARKET SIZE AND DEVELOPMENT PATH

Market Size, Growth and Scenario Framing

Market Size: Historical Data (2012-2025) and Forecast (2026-2035)Growth Outlook and Market Development Path to 2035Growth Driver DecompositionScenario Framework and Sensitivities4. CATEGORY SCOPE, DEFINITIONS AND BOUNDARIES

Commercial and Technical Scope

What Is Included and How the Market Is DefinedMarket Inclusion CriteriaProduct / Category DefinitionExclusions and BoundariesDistinction From Adjacent Products and Substitute Categories5. CATEGORY STRUCTURE, SEGMENTATION AND PRODUCT MATRIX

How the Market Splits Into Decision-Relevant Buckets

By Product Type / ConfigurationBy Application / End UseBy Customer / Buyer TypeBy Channel / Business Model / Technology PlatformSegment Attractiveness MatrixProduct Matrix and Segment Growth Logic6. DEMAND, CUSTOMER AND CONSUMER ARCHITECTURE

Where Demand Comes From and How It Behaves

Consumption / Demand by Country or Region: Historical Data (2012-2025) and Forecast (2026-2035)Demand by End-Use and Buyer GroupDemand by Customer / Consumer SegmentPurchase Criteria, Switching Logic and Adoption BarriersReplacement, Replenishment and Installed-Base DynamicsFuture Demand Outlook7. PRODUCTION, SUPPLY AND VALUE CHAIN

Supply Footprint, Trade and Value Capture

Production by CountryManufacturing Footprint and Supply HubsCapacity, Bottlenecks and Supply RisksValue Chain Logic and Margin PoolsRoute-to-Market and Distribution Structure8. TRADE, SOURCING AND IMPORT DEPENDENCE

Trade Flows and External Dependence

Exports by CountryImports by CountryTrade Balance and Sourcing StructureImport Dependence and Supply ResilienceStrategic Trade Corridors9. PRICING, PROMOTION AND COMMERCIAL MODEL

Price Formation and Revenue Logic

Price Levels and Price CorridorsPricing by Segment / Specification / GeographyCost Drivers and Margin LogicPromotion, Discounting and Procurement PatternsRevenue Quality and Commercial Levers10. COMPETITIVE LANDSCAPE AND PORTFOLIO POWER

Who Wins and Why

Market Structure and ConcentrationCompetitive ArchetypesSegment-by-Segment Competitive IntensityPortfolio Breadth and Product PositioningCapability MatrixStrategic Moves, Partnerships and Expansion Signals11. GEOGRAPHIC LANDSCAPE AND COUNTRY ROLES

Where Growth and Supply Concentrate

Core Demand MarketsCore Production MarketsExport HubsImport-Reliant MarketsFastest-Growing MarketsCountry Archetypes and Strategic Roles12. GROWTH PLAYBOOK AND MARKET ENTRY

Commercial Entry and Scaling Priorities

Where to PlayHow to WinBuild vs Buy vs PartnerRoute-to-Market ChoicesLocalization and Capability ThresholdsEntry Risks and Mitigation13. WHERE TO PLAY NEXT: MOST ATTRACTIVE GROWTH OPPORTUNITIES

Where the Best Expansion Logic Sits

Most Attractive Product NichesMost Attractive Customer SegmentsMost Attractive Markets for Commercial ExpansionWhite Spaces and Unsaturated OpportunitiesHigh-Margin and Underpenetrated PocketsMost Promising Product Adjacencies14. PROFILES OF MAJOR COMPANIES

Leading Players and Strategic Archetypes

Leading Manufacturers and SuppliersRegional Specialists and ChallengersProduction Footprint and Manufacturing CapacitiesProduct Portfolio and Segment FocusPricing Positioning and Indicative Price LogicChannel / Distribution StrengthStrategic Archetypes15. COUNTRY PROFILES

Detailed View of the Most Important National Markets

View detailed country profiles50 countries

15.1

United States